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- W2900050489 abstract "A firm’s brand image has to stand the test of time and be durable through different trends and changes, which emphasize the importance of following developments in the marketplace such as the emerg ..." @default.
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- W2900050489 date "2017-01-01" @default.
- W2900050489 modified "2023-09-27" @default.
- W2900050489 title "Brand Image and Social Media - an ever trending story? : A Qualitative study on Social Media and Brand Image of a Brand of Low Involvement Products" @default.
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