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- W2900599329 abstract "The validity of some commonly used group approaches for generating new product ideas, such as brainstorming, has been questioned by researchers. This article presents a systematic approach for generating product ideas. It is based on a definition of creativity and utilizes an illustration from the food processing industry." @default.
- W2900599329 created "2018-11-29" @default.
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- W2900599329 date "1972-01-01" @default.
- W2900599329 modified "2023-09-28" @default.
- W2900599329 title "Marketing Notes and Communications: Hit: Heuristic Ideation Technique—A Systematic Procedure for New Product Search" @default.
- W2900599329 doi "https://doi.org/10.1177/002224297203600110" @default.
- W2900599329 hasPublicationYear "1972" @default.
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