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- W2901002932 abstract "The aim of this research investigates if and how brand image, brand origin, country of origin, country of manufacture, brand awareness and corporate social responsibility has an impact on purchasing intention for imported goods in Ho Chi Minh City in Vietnam. Survey data is collected from 345 consumers in HCM City. The reliability and validity of the scale are tested by Cronbach’s Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). The analysis results of structural equation model (SEM) shows that the purchase intention and some factors have a relationship with each other. The finding of this study provides valuable insights for the management of import goods firms understanding the factors effecting." @default.
- W2901002932 created "2018-11-29" @default.
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- W2901002932 date "2018-11-24" @default.
- W2901002932 modified "2023-09-25" @default.
- W2901002932 title "Empirical Study of Purchasing Intention in Vietnam" @default.
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- W2901002932 doi "https://doi.org/10.1007/978-3-030-04200-4_53" @default.
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