Matches in SemOpenAlex for { <https://semopenalex.org/work/W2901032166> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W2901032166 endingPage "152" @default.
- W2901032166 startingPage "135" @default.
- W2901032166 abstract "Abstract The article offers a Peircean “glimpse” of the normativity of the brand community. The theoretical framework will primarily be Peirceʼs semiotics, while also adding a few insights from his thoughts on (ethical) normativity and the formal conditions of community. Firstly, I will describe the brand community as a semiotic entity based on three inter-related conditions involving “inner” and “outer” processes of branding where “inner process” is where we find the most explicit dynamics of the brand community related to a “common consent of meaning” and a “sense of community.” Secondly, I will try to describe how values and ideals can be understood within the brand community, including how the values and ideals (semiotically) transfer normative meanings by bringing together brands with consumers and thereby affect their feelings, acts, and thoughts so that they can become members within a brand community." @default.
- W2901032166 created "2018-11-29" @default.
- W2901032166 creator A5000139788 @default.
- W2901032166 date "2019-01-08" @default.
- W2901032166 modified "2023-09-25" @default.
- W2901032166 title "Branding and communities: The normative dimension" @default.
- W2901032166 cites W1993752553 @default.
- W2901032166 cites W1997254581 @default.
- W2901032166 cites W2016813894 @default.
- W2901032166 cites W2024181881 @default.
- W2901032166 cites W2027614973 @default.
- W2901032166 cites W2040148252 @default.
- W2901032166 cites W2041785371 @default.
- W2901032166 cites W2064778451 @default.
- W2901032166 cites W2070232523 @default.
- W2901032166 cites W2083885677 @default.
- W2901032166 cites W2117356399 @default.
- W2901032166 cites W2135856408 @default.
- W2901032166 cites W2169760325 @default.
- W2901032166 cites W3124373629 @default.
- W2901032166 cites W3125575774 @default.
- W2901032166 cites W4211068185 @default.
- W2901032166 doi "https://doi.org/10.1515/sem-2017-0092" @default.
- W2901032166 hasPublicationYear "2019" @default.
- W2901032166 type Work @default.
- W2901032166 sameAs 2901032166 @default.
- W2901032166 citedByCount "0" @default.
- W2901032166 crossrefType "journal-article" @default.
- W2901032166 hasAuthorship W2901032166A5000139788 @default.
- W2901032166 hasConcept C111472728 @default.
- W2901032166 hasConcept C112698675 @default.
- W2901032166 hasConcept C122980154 @default.
- W2901032166 hasConcept C138885662 @default.
- W2901032166 hasConcept C139997677 @default.
- W2901032166 hasConcept C144024400 @default.
- W2901032166 hasConcept C144133560 @default.
- W2901032166 hasConcept C202444582 @default.
- W2901032166 hasConcept C2775834023 @default.
- W2901032166 hasConcept C2776035688 @default.
- W2901032166 hasConcept C2780876879 @default.
- W2901032166 hasConcept C33676613 @default.
- W2901032166 hasConcept C33923547 @default.
- W2901032166 hasConcept C44725695 @default.
- W2901032166 hasConcept C46312422 @default.
- W2901032166 hasConcept C57375061 @default.
- W2901032166 hasConceptScore W2901032166C111472728 @default.
- W2901032166 hasConceptScore W2901032166C112698675 @default.
- W2901032166 hasConceptScore W2901032166C122980154 @default.
- W2901032166 hasConceptScore W2901032166C138885662 @default.
- W2901032166 hasConceptScore W2901032166C139997677 @default.
- W2901032166 hasConceptScore W2901032166C144024400 @default.
- W2901032166 hasConceptScore W2901032166C144133560 @default.
- W2901032166 hasConceptScore W2901032166C202444582 @default.
- W2901032166 hasConceptScore W2901032166C2775834023 @default.
- W2901032166 hasConceptScore W2901032166C2776035688 @default.
- W2901032166 hasConceptScore W2901032166C2780876879 @default.
- W2901032166 hasConceptScore W2901032166C33676613 @default.
- W2901032166 hasConceptScore W2901032166C33923547 @default.
- W2901032166 hasConceptScore W2901032166C44725695 @default.
- W2901032166 hasConceptScore W2901032166C46312422 @default.
- W2901032166 hasConceptScore W2901032166C57375061 @default.
- W2901032166 hasIssue "226" @default.
- W2901032166 hasLocation W29010321661 @default.
- W2901032166 hasOpenAccess W2901032166 @default.
- W2901032166 hasPrimaryLocation W29010321661 @default.
- W2901032166 hasRelatedWork W1926723651 @default.
- W2901032166 hasRelatedWork W1933614036 @default.
- W2901032166 hasRelatedWork W1968493790 @default.
- W2901032166 hasRelatedWork W2032314195 @default.
- W2901032166 hasRelatedWork W2135048471 @default.
- W2901032166 hasRelatedWork W2158281478 @default.
- W2901032166 hasRelatedWork W2293094690 @default.
- W2901032166 hasRelatedWork W2392700974 @default.
- W2901032166 hasRelatedWork W2797644198 @default.
- W2901032166 hasRelatedWork W4225006929 @default.
- W2901032166 hasVolume "2019" @default.
- W2901032166 isParatext "false" @default.
- W2901032166 isRetracted "false" @default.
- W2901032166 magId "2901032166" @default.
- W2901032166 workType "article" @default.