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- W2901502761 abstract "Abstract There are two main streams of understanding intercultural communication. The “classic” transmission models include the basic elements of communication involved in sending messages from a sender to a receiver. These models enable analysis of all communication elements and effects by focusing on sameness in communication. In contrast, Muneo Jay Yoshikawa's “double‐swing” model of intercultural communication between the East and West is based on an eastern understanding of dialogue, collaborative communication, and co‐creation of meaning. The double‐swing model enables an understanding of communication as an ongoing encounter where both sender and receiver have mutual respect. It has four modes of communication: the ethnocentric, the dialectic, the control, and the dialogic. Both models have something to offer intercultural communication, but the double‐swing model enables a worldview that is heterogeneous, pluralistic, and dynamic." @default.
- W2901502761 created "2018-11-29" @default.
- W2901502761 creator A5013743191 @default.
- W2901502761 date "2017-12-13" @default.
- W2901502761 modified "2023-10-14" @default.
- W2901502761 title "Double Swing" @default.
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- W2901502761 doi "https://doi.org/10.1002/9781118783665.ieicc0024" @default.
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