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- W2901571192 abstract "Firms undertake product innovation to achieve a competitive advantage over rivals. I integrate the literature on the social construction of markets and research on organizational and brand names to..." @default.
- W2901571192 created "2018-11-29" @default.
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- W2901571192 date "2012-07-01" @default.
- W2901571192 modified "2023-09-27" @default.
- W2901571192 title "What’s in a Name? The demography of product names and firm product innovation in the ODD industry" @default.
- W2901571192 doi "https://doi.org/10.5465/ambpp.2012.11773abstract" @default.
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