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• W2901610288 abstract "This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative research, we provide three methodological tools: two scales assessing DMO stakeholder engagement off-line and online and a social media index measuring tourist engagement. Our results confirm that in Italy regional DMOs are capitalizing on the digital platforms and off-line participatory tools to enhance stakeholder engagement in destinations’ decision making. Theoretical and managerial implications for destination management in the digital era are suggested." @default.
• W2901610288 created "2018-11-29" @default.
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• W2901610288 date "2018-11-12" @default.
• W2901610288 modified "2023-10-16" @default.
• W2901610288 title "Engaging Destination Stakeholders in the Digital Era: The Best Practice of Italian Regional DMOs" @default.
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• W2901610288 doi "https://doi.org/10.1177/1096348018807293" @default.
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