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- W2902154478 abstract "Kutatasunk fő celja a magyar lakossag elelmiszer vasarlasi es fogyasztasi preferenciainak minel szelesebb korűfelterkepezese, az etkezesi szokasok vizsgalata. Az 1500 fős, Magyarorszag lakossagara reprezentativ kvantitativkutatas fő temakorei a kovetkezők voltak: a haztartason belul megfigyelhető bevasarlasi es főzesi szokasok,melegetel fogyasztas jelenlete, etkezesek gyakorisaga es tarsasagi jellege, etelvasarlasnal megjelenő preferaltszempontok, kedvenc etelek, egeszsegtelen es egeszseges etelek kore. Az eredmenyek elemzese sorankialakitottuk a kutatas 7 fő dimenziojat, es a hozzajuk tartozo indexatlagokat vizsgaltuk. A kialakitott indexek akovetkezők: involvement (bevonodas), kozossegi etkezes, egeszsegtudatossag, hazai termek iranyultsag,artudatossag, imazstudatossag, minősegtudatossag. Az indexeket illetően sok esetben talaltunk szignifikanseltereseket az egyes demografiai tenyezők alapjan, emellett a klaszteranalizis soran beazonositottunk 6 főcsoportot: „aktiv maximalistak”, „ar-ertek keresők” „helyi kulonlegesseget kedvelők”, „hetkoznapi aktivak”,„arerzekenyek”, „kenyelmes maximalistak”. Jelen tanulmanyunkban az indexeket elemezzuk illetve bemutatjuke hat csoportot.---The main purpose of our research was to find the widest possible mapping of food purchasing and consumptionpreferences of the Hungarian population, and to examine different eating habits among Hungarians. The maintopics of the quantitative research, representing the population of Hungary (sample size of 1,500 people), were:the shopping and cooking habits observed within households, the presence of consumption of cooked meals, thefrequency and social character of meals, the preference factors of food purchase, favourite foods, unhealthy andhealthy dishes. In the analysis of the results, 7 main dimensions of the research were developed and therespective index averages were examined. The established indices are: involvement, community meals, healthconsciousness, domestic product orientation, price-orientation, image-orientation, quality-orientation. In case ofthe indices significant differences were found regarding demographic factors. In the cluster analysis 6 groupswere identified: active maximalists, price value ratio seekers, local specialists, „everyday actives, pricesensitives, comfortable maximalists”. In our present study, these indices and clusters are presented andanalysed." @default.
- W2902154478 created "2018-12-11" @default.
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- W2902154478 date "2018-08-27" @default.
- W2902154478 modified "2023-09-25" @default.
- W2902154478 title "#Mutimiteszel:Élelmiszer vásárlási és fogyasztási preferenciák, étkezési szokások amagyar lakosság körében = Food purchasing and food consumption preferences and eating habits among Hungarianconsumers" @default.
- W2902154478 hasPublicationYear "2018" @default.
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