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- W2903464302 abstract "With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of their needs. Be it communication, entertainment, shopping, information search, internet serves as a panacea for all their requirements. Internet advertising broadly consists of various commercial content formats delivered by video clip, print, and audio; either solicited or unsolicited and includes company web sites, corporate logos, e-mail messages, pop-ups, banner ads, skyscraper ads, buttons, interstitials, hyperlinks, dynamic media, and interactive games. It is important for local businesses to look into internet advertising as more consumers turn to the internet for their purchasing. Many consumers are online every day for their personal work, but do they notice theads, banners displayed on that webpage and most important their recall value. Internet advertising has significant relationship with purchase decision of theconsumers and therefore is a key determinant in influencing consumer behaviour and there is a positive relationship between internet advertising andconsumer purchase decision." @default.
- W2903464302 created "2018-12-11" @default.
- W2903464302 creator A5036475977 @default.
- W2903464302 date "2018-08-04" @default.
- W2903464302 modified "2023-09-25" @default.
- W2903464302 title "IMPACT OF INTERNET ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR" @default.
- W2903464302 hasPublicationYear "2018" @default.
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