Matches in SemOpenAlex for { <https://semopenalex.org/work/W2903711244> ?p ?o ?g. }
Showing items 1 to 54 of
54
with 100 items per page.
- W2903711244 abstract "Today mobile marketing is booming at an exponential rate with the increased use of smartphones and other mobile devices. Smartphones provide ubiquitous access to digital information anywhere, anytime, thus enabling the marketers to reach customers more directly, and engagingly. A scalable amalgamation of cellular networks, WiFi, and BLE Beacons enable us to formulate a new mode of advertising, where we can employ mobile users as live and localized advertisers. That means a user can potentially be an advertiser for a company using smartphones by creating an ad and broadcasting it to people around them. Implementation of this idea integrates Consumer Generated Advertising (CGA), as the users actively customize the ads. In this paper, we explore the user's perception toward sharing personal information along with the ads they advertise. We tested our hypothesis by conducting a user study that investigates two key factors: the sensitivity level of the product, and the exposure level to the public. Also, we analyzed the effect of the public influence on the consumers' minds. Our result shows that people share more information with not-sensitive products than they share with sensitive products. We found several factors that can be utilized to conduct our future studies." @default.
- W2903711244 created "2018-12-22" @default.
- W2903711244 creator A5013557688 @default.
- W2903711244 creator A5015281394 @default.
- W2903711244 creator A5035453272 @default.
- W2903711244 date "2018-11-25" @default.
- W2903711244 modified "2023-10-18" @default.
- W2903711244 title "Mobile Users as Advertisers" @default.
- W2903711244 cites W1973183536 @default.
- W2903711244 cites W1977506084 @default.
- W2903711244 cites W2035728902 @default.
- W2903711244 cites W2038145383 @default.
- W2903711244 cites W2076328095 @default.
- W2903711244 cites W2089566520 @default.
- W2903711244 cites W2116354394 @default.
- W2903711244 cites W2144501061 @default.
- W2903711244 cites W2152065333 @default.
- W2903711244 cites W2162187563 @default.
- W2903711244 cites W2170790410 @default.
- W2903711244 cites W2293015063 @default.
- W2903711244 cites W2333924656 @default.
- W2903711244 cites W2528559837 @default.
- W2903711244 cites W3122146647 @default.
- W2903711244 cites W3124817870 @default.
- W2903711244 doi "https://doi.org/10.1145/3282894.3282929" @default.
- W2903711244 hasPublicationYear "2018" @default.
- W2903711244 type Work @default.
- W2903711244 sameAs 2903711244 @default.
- W2903711244 citedByCount "0" @default.
- W2903711244 crossrefType "proceedings-article" @default.
- W2903711244 hasAuthorship W2903711244A5013557688 @default.
- W2903711244 hasAuthorship W2903711244A5015281394 @default.
- W2903711244 hasAuthorship W2903711244A5035453272 @default.
- W2903711244 hasConcept C108827166 @default.
- W2903711244 hasConcept C41008148 @default.
- W2903711244 hasConceptScore W2903711244C108827166 @default.
- W2903711244 hasConceptScore W2903711244C41008148 @default.
- W2903711244 hasLocation W29037112441 @default.
- W2903711244 hasOpenAccess W2903711244 @default.
- W2903711244 hasPrimaryLocation W29037112441 @default.
- W2903711244 hasRelatedWork W2093578348 @default.
- W2903711244 hasRelatedWork W2130043461 @default.
- W2903711244 hasRelatedWork W2350741829 @default.
- W2903711244 hasRelatedWork W2358668433 @default.
- W2903711244 hasRelatedWork W2376932109 @default.
- W2903711244 hasRelatedWork W2382290278 @default.
- W2903711244 hasRelatedWork W2390279801 @default.
- W2903711244 hasRelatedWork W2748952813 @default.
- W2903711244 hasRelatedWork W2899084033 @default.
- W2903711244 hasRelatedWork W3004735627 @default.
- W2903711244 isParatext "false" @default.
- W2903711244 isRetracted "false" @default.
- W2903711244 magId "2903711244" @default.
- W2903711244 workType "article" @default.