Matches in SemOpenAlex for { <https://semopenalex.org/work/W2903965044> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W2903965044 abstract "Esse artigo propõe o conceito de sensorial merchandising a partir do entendimento da atmosfera de varejo como um esforço para gerar uma experiência de compra, com pessoas com deficiência visual. Os deficientes visuais no varejo de moda, devido a certas limitações, necessitam de algumas mudanças na atmosfera do setor. O objetivo, então, é compreender os anseios dos consumidores, e assim dar subsídios as empresas de varejo de moda para que promovam sua autonomia no ato da compra utilizando uma cartela de cores com aroma de fruta/fruto, Color Sense, como elemento do Sensorial Merchandising. A metodologia adotada foi um experimento de estudo de caso único realizado em ambiente controlado. Os resultados obtidos sugerem uma relação positiva do consumidor cego com a Color Sense, assim como os demais elementos do Sensorial Merchandising." @default.
- W2903965044 created "2018-12-22" @default.
- W2903965044 creator A5004137827 @default.
- W2903965044 creator A5023884395 @default.
- W2903965044 creator A5076216602 @default.
- W2903965044 date "2019-01-01" @default.
- W2903965044 modified "2023-10-14" @default.
- W2903965044 title "Sensorial Merchandising: Um Experimento no Varejo de Moda para Inclusão de Consumidores Cegos" @default.
- W2903965044 cites W141039358 @default.
- W2903965044 cites W1479928863 @default.
- W2903965044 cites W1506695680 @default.
- W2903965044 cites W1920144571 @default.
- W2903965044 cites W1974603037 @default.
- W2903965044 cites W1988175839 @default.
- W2903965044 cites W2006481201 @default.
- W2903965044 cites W2015017850 @default.
- W2903965044 cites W2016286068 @default.
- W2903965044 cites W2072134972 @default.
- W2903965044 cites W2094419105 @default.
- W2903965044 cites W2110387071 @default.
- W2903965044 cites W2117680945 @default.
- W2903965044 cites W2128769367 @default.
- W2903965044 cites W2187819272 @default.
- W2903965044 cites W2209531107 @default.
- W2903965044 cites W2277130977 @default.
- W2903965044 cites W2372884150 @default.
- W2903965044 cites W2515764249 @default.
- W2903965044 cites W2566194550 @default.
- W2903965044 cites W2587176066 @default.
- W2903965044 cites W2598132945 @default.
- W2903965044 cites W2620236806 @default.
- W2903965044 cites W2752997855 @default.
- W2903965044 cites W2760556844 @default.
- W2903965044 cites W2762904821 @default.
- W2903965044 cites W2783619703 @default.
- W2903965044 cites W2800214928 @default.
- W2903965044 cites W3027957854 @default.
- W2903965044 cites W3155474481 @default.
- W2903965044 cites W636941592 @default.
- W2903965044 doi "https://doi.org/10.14211/regepe.v8i1.983" @default.
- W2903965044 hasPublicationYear "2019" @default.
- W2903965044 type Work @default.
- W2903965044 sameAs 2903965044 @default.
- W2903965044 citedByCount "0" @default.
- W2903965044 crossrefType "journal-article" @default.
- W2903965044 hasAuthorship W2903965044A5004137827 @default.
- W2903965044 hasAuthorship W2903965044A5023884395 @default.
- W2903965044 hasAuthorship W2903965044A5076216602 @default.
- W2903965044 hasBestOaLocation W29039650441 @default.
- W2903965044 hasConcept C142362112 @default.
- W2903965044 hasConcept C144133560 @default.
- W2903965044 hasConcept C15708023 @default.
- W2903965044 hasConcept C15744967 @default.
- W2903965044 hasConceptScore W2903965044C142362112 @default.
- W2903965044 hasConceptScore W2903965044C144133560 @default.
- W2903965044 hasConceptScore W2903965044C15708023 @default.
- W2903965044 hasConceptScore W2903965044C15744967 @default.
- W2903965044 hasLocation W29039650441 @default.
- W2903965044 hasLocation W29039650442 @default.
- W2903965044 hasLocation W29039650443 @default.
- W2903965044 hasOpenAccess W2903965044 @default.
- W2903965044 hasPrimaryLocation W29039650441 @default.
- W2903965044 hasRelatedWork W1487545681 @default.
- W2903965044 hasRelatedWork W1524733545 @default.
- W2903965044 hasRelatedWork W1530508055 @default.
- W2903965044 hasRelatedWork W1560989318 @default.
- W2903965044 hasRelatedWork W1573089334 @default.
- W2903965044 hasRelatedWork W2066247804 @default.
- W2903965044 hasRelatedWork W2187605312 @default.
- W2903965044 hasRelatedWork W2994402307 @default.
- W2903965044 hasRelatedWork W596917334 @default.
- W2903965044 hasRelatedWork W2291121190 @default.
- W2903965044 isParatext "false" @default.
- W2903965044 isRetracted "false" @default.
- W2903965044 magId "2903965044" @default.
- W2903965044 workType "article" @default.