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- W2904057307 abstract "The continued evolution of the communications landscape, propelled by the emergence of new technology solutions, new media, and the rise of influencers, has seen significant implications across all marketing disciplines. This chapter looks at the increasing power of earned media within this context, charting the history and evolution of consumer public relations to a practice that is more impactful and important than ever before." @default.
- W2904057307 created "2018-12-22" @default.
- W2904057307 creator A5029807854 @default.
- W2904057307 date "2020-09-23" @default.
- W2904057307 modified "2023-10-16" @default.
- W2904057307 title "Consumer Public Relations" @default.
- W2904057307 doi "https://doi.org/10.4324/9780429298578-19" @default.
- W2904057307 hasPublicationYear "2020" @default.
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