Matches in SemOpenAlex for { <https://semopenalex.org/work/W2904255633> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W2904255633 startingPage "246" @default.
- W2904255633 abstract "This paper presents a case study of proposing a new marketing plan for Maxims’ Cakes, which is from Hong Kong as well as the food brand under the Maxims’ Group. This company is a well-known brand in Hong Kong area, yet facing some problems now, such as weak public recognition and fierce competition in Mainland China. This paper is aimed to put forward a brand new blueprint that will contribute to its long-term development from the perspective of utilizing social media. In order to achieve the main purpose of this case study, sufficient market research and abundant materials with charts are introduced in the paper. Necessary methods like PEST and SWOT analysis are also applied for better results. Then for addressing these problems successfully in mainland, a new social media marketing plan is formulated based on both macro-economic and micro-economic analysis, as well as considering the objectives and target audience of the company. In addition, a detailed implementation plan and a contingency plan are included in the proposed marketing plan, to ensure the smooth application of the proposed strategies in practice. It is hoped that this study can provide guidance and inspiration for the development of Maxims’ Cakes and other similar companies in need." @default.
- W2904255633 created "2018-12-22" @default.
- W2904255633 creator A5041227791 @default.
- W2904255633 date "2018-12-12" @default.
- W2904255633 modified "2023-09-23" @default.
- W2904255633 title "The New Social Media Marketing Plan for HK Maxims’ Cakes in Mainland China – A Case Study" @default.
- W2904255633 doi "https://doi.org/10.11648/j.ijefm.20180606.11" @default.
- W2904255633 hasPublicationYear "2018" @default.
- W2904255633 type Work @default.
- W2904255633 sameAs 2904255633 @default.
- W2904255633 citedByCount "0" @default.
- W2904255633 crossrefType "journal-article" @default.
- W2904255633 hasAuthorship W2904255633A5041227791 @default.
- W2904255633 hasConcept C10138342 @default.
- W2904255633 hasConcept C107029721 @default.
- W2904255633 hasConcept C119059837 @default.
- W2904255633 hasConcept C127413603 @default.
- W2904255633 hasConcept C138885662 @default.
- W2904255633 hasConcept C14331377 @default.
- W2904255633 hasConcept C144133560 @default.
- W2904255633 hasConcept C155911762 @default.
- W2904255633 hasConcept C162324750 @default.
- W2904255633 hasConcept C162853370 @default.
- W2904255633 hasConcept C166957645 @default.
- W2904255633 hasConcept C17744445 @default.
- W2904255633 hasConcept C182306322 @default.
- W2904255633 hasConcept C187736073 @default.
- W2904255633 hasConcept C18903297 @default.
- W2904255633 hasConcept C191935318 @default.
- W2904255633 hasConcept C199539241 @default.
- W2904255633 hasConcept C205649164 @default.
- W2904255633 hasConcept C2776505523 @default.
- W2904255633 hasConcept C2776829468 @default.
- W2904255633 hasConcept C41895202 @default.
- W2904255633 hasConcept C78519656 @default.
- W2904255633 hasConcept C86803240 @default.
- W2904255633 hasConcept C91306197 @default.
- W2904255633 hasConcept C93032411 @default.
- W2904255633 hasConcept C97508593 @default.
- W2904255633 hasConcept C98716237 @default.
- W2904255633 hasConceptScore W2904255633C10138342 @default.
- W2904255633 hasConceptScore W2904255633C107029721 @default.
- W2904255633 hasConceptScore W2904255633C119059837 @default.
- W2904255633 hasConceptScore W2904255633C127413603 @default.
- W2904255633 hasConceptScore W2904255633C138885662 @default.
- W2904255633 hasConceptScore W2904255633C14331377 @default.
- W2904255633 hasConceptScore W2904255633C144133560 @default.
- W2904255633 hasConceptScore W2904255633C155911762 @default.
- W2904255633 hasConceptScore W2904255633C162324750 @default.
- W2904255633 hasConceptScore W2904255633C162853370 @default.
- W2904255633 hasConceptScore W2904255633C166957645 @default.
- W2904255633 hasConceptScore W2904255633C17744445 @default.
- W2904255633 hasConceptScore W2904255633C182306322 @default.
- W2904255633 hasConceptScore W2904255633C187736073 @default.
- W2904255633 hasConceptScore W2904255633C18903297 @default.
- W2904255633 hasConceptScore W2904255633C191935318 @default.
- W2904255633 hasConceptScore W2904255633C199539241 @default.
- W2904255633 hasConceptScore W2904255633C205649164 @default.
- W2904255633 hasConceptScore W2904255633C2776505523 @default.
- W2904255633 hasConceptScore W2904255633C2776829468 @default.
- W2904255633 hasConceptScore W2904255633C41895202 @default.
- W2904255633 hasConceptScore W2904255633C78519656 @default.
- W2904255633 hasConceptScore W2904255633C86803240 @default.
- W2904255633 hasConceptScore W2904255633C91306197 @default.
- W2904255633 hasConceptScore W2904255633C93032411 @default.
- W2904255633 hasConceptScore W2904255633C97508593 @default.
- W2904255633 hasConceptScore W2904255633C98716237 @default.
- W2904255633 hasIssue "6" @default.
- W2904255633 hasLocation W29042556331 @default.
- W2904255633 hasOpenAccess W2904255633 @default.
- W2904255633 hasPrimaryLocation W29042556331 @default.
- W2904255633 hasRelatedWork W2201023461 @default.
- W2904255633 hasRelatedWork W2264949708 @default.
- W2904255633 hasRelatedWork W2352528668 @default.
- W2904255633 hasRelatedWork W2369601707 @default.
- W2904255633 hasRelatedWork W2415268459 @default.
- W2904255633 hasRelatedWork W2488542934 @default.
- W2904255633 hasRelatedWork W2908259421 @default.
- W2904255633 hasRelatedWork W2980669288 @default.
- W2904255633 hasRelatedWork W3029737056 @default.
- W2904255633 hasRelatedWork W3043324514 @default.
- W2904255633 hasRelatedWork W3106771611 @default.
- W2904255633 hasRelatedWork W3133662064 @default.
- W2904255633 hasRelatedWork W3139828528 @default.
- W2904255633 hasRelatedWork W3158061877 @default.
- W2904255633 hasRelatedWork W3199193091 @default.
- W2904255633 hasRelatedWork W790108159 @default.
- W2904255633 hasRelatedWork W1967305844 @default.
- W2904255633 hasRelatedWork W2514439806 @default.
- W2904255633 hasRelatedWork W2599609563 @default.
- W2904255633 hasRelatedWork W2950063200 @default.
- W2904255633 hasVolume "6" @default.
- W2904255633 isParatext "false" @default.
- W2904255633 isRetracted "false" @default.
- W2904255633 magId "2904255633" @default.
- W2904255633 workType "article" @default.