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- W2904314 abstract "In this paper we present a stage model, developed through syndications with a panel of industry exemplars and through a survey, which shows how organizations currently transition to KAM. The model demonstrates that there are four stages to implementation: Introductory; Embedding; Optimizing; and Continuous Improvement. For each stage, we present a case study that illustrates their KAM practices in that stage." @default.
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- W2904314 date "2014-10-12" @default.
- W2904314 modified "2023-09-26" @default.
- W2904314 title "How Companies Implement Kam: a Four-Stage Model" @default.
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- W2904314 doi "https://doi.org/10.1007/978-3-319-11797-3_98" @default.
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