Matches in SemOpenAlex for { <https://semopenalex.org/work/W2904453517> ?p ?o ?g. }
- W2904453517 endingPage "774" @default.
- W2904453517 startingPage "750" @default.
- W2904453517 abstract "This study develops a conceptual framework of advertising intrusiveness that extends previous research on the topic by examining both drivers and consequences. To achieve this, the work draws on in-depth interviews with 29 adult consumers who report experiencing intrusive advertising in their daily lives. Three drivers of advertising intrusiveness are identified – temporal disruption, visual disruption and flow disruption – along with three consequences – emotional response, behavioural response and cognitive response. From these drivers and consequences, a conceptual framework of advertising intrusiveness is developed based on ideas about psychological reactance. Based on this framework it is proposed that, while all advertisements might ultimately be perceived as intrusive, an advertisement’s characteristics, which are the identified subcomponents of the drivers of intrusiveness, exacerbate the resultant consequences." @default.
- W2904453517 created "2018-12-22" @default.
- W2904453517 creator A5029879146 @default.
- W2904453517 creator A5063769085 @default.
- W2904453517 creator A5077858975 @default.
- W2904453517 date "2018-06-13" @default.
- W2904453517 modified "2023-09-27" @default.
- W2904453517 title "Am I intruding? Developing a conceptualisation of advertising intrusiveness" @default.
- W2904453517 cites W1505419667 @default.
- W2904453517 cites W1607675442 @default.
- W2904453517 cites W1829634234 @default.
- W2904453517 cites W1965477689 @default.
- W2904453517 cites W1967595071 @default.
- W2904453517 cites W1968014109 @default.
- W2904453517 cites W1975707616 @default.
- W2904453517 cites W1979290264 @default.
- W2904453517 cites W1981462816 @default.
- W2904453517 cites W1981610071 @default.
- W2904453517 cites W2002629380 @default.
- W2904453517 cites W2014780517 @default.
- W2904453517 cites W2023860446 @default.
- W2904453517 cites W2048694465 @default.
- W2904453517 cites W2051139236 @default.
- W2904453517 cites W2061826797 @default.
- W2904453517 cites W2077401742 @default.
- W2904453517 cites W2079084267 @default.
- W2904453517 cites W2079280718 @default.
- W2904453517 cites W2088640816 @default.
- W2904453517 cites W2089782058 @default.
- W2904453517 cites W2115316459 @default.
- W2904453517 cites W2139186353 @default.
- W2904453517 cites W2165897455 @default.
- W2904453517 cites W2190959890 @default.
- W2904453517 cites W2289109427 @default.
- W2904453517 cites W2321121092 @default.
- W2904453517 cites W2911031864 @default.
- W2904453517 cites W3124915370 @default.
- W2904453517 cites W4230868022 @default.
- W2904453517 cites W4236313314 @default.
- W2904453517 cites W566876742 @default.
- W2904453517 cites W79229537 @default.
- W2904453517 doi "https://doi.org/10.1080/0267257x.2018.1496130" @default.
- W2904453517 hasPublicationYear "2018" @default.
- W2904453517 type Work @default.
- W2904453517 sameAs 2904453517 @default.
- W2904453517 citedByCount "20" @default.
- W2904453517 countsByYear W29044535172019 @default.
- W2904453517 countsByYear W29044535172020 @default.
- W2904453517 countsByYear W29044535172021 @default.
- W2904453517 countsByYear W29044535172022 @default.
- W2904453517 countsByYear W29044535172023 @default.
- W2904453517 crossrefType "journal-article" @default.
- W2904453517 hasAuthorship W2904453517A5029879146 @default.
- W2904453517 hasAuthorship W2904453517A5063769085 @default.
- W2904453517 hasAuthorship W2904453517A5077858975 @default.
- W2904453517 hasConcept C112698675 @default.
- W2904453517 hasConcept C119599485 @default.
- W2904453517 hasConcept C127413603 @default.
- W2904453517 hasConcept C13606891 @default.
- W2904453517 hasConcept C14224292 @default.
- W2904453517 hasConcept C144024400 @default.
- W2904453517 hasConcept C144133560 @default.
- W2904453517 hasConcept C15744967 @default.
- W2904453517 hasConcept C165801399 @default.
- W2904453517 hasConcept C169760540 @default.
- W2904453517 hasConcept C169900460 @default.
- W2904453517 hasConcept C176661527 @default.
- W2904453517 hasConcept C2781390367 @default.
- W2904453517 hasConcept C36289849 @default.
- W2904453517 hasConcept C41008148 @default.
- W2904453517 hasConcept C77088390 @default.
- W2904453517 hasConcept C77805123 @default.
- W2904453517 hasConceptScore W2904453517C112698675 @default.
- W2904453517 hasConceptScore W2904453517C119599485 @default.
- W2904453517 hasConceptScore W2904453517C127413603 @default.
- W2904453517 hasConceptScore W2904453517C13606891 @default.
- W2904453517 hasConceptScore W2904453517C14224292 @default.
- W2904453517 hasConceptScore W2904453517C144024400 @default.
- W2904453517 hasConceptScore W2904453517C144133560 @default.
- W2904453517 hasConceptScore W2904453517C15744967 @default.
- W2904453517 hasConceptScore W2904453517C165801399 @default.
- W2904453517 hasConceptScore W2904453517C169760540 @default.
- W2904453517 hasConceptScore W2904453517C169900460 @default.
- W2904453517 hasConceptScore W2904453517C176661527 @default.
- W2904453517 hasConceptScore W2904453517C2781390367 @default.
- W2904453517 hasConceptScore W2904453517C36289849 @default.
- W2904453517 hasConceptScore W2904453517C41008148 @default.
- W2904453517 hasConceptScore W2904453517C77088390 @default.
- W2904453517 hasConceptScore W2904453517C77805123 @default.
- W2904453517 hasIssue "9-10" @default.
- W2904453517 hasLocation W29044535171 @default.
- W2904453517 hasOpenAccess W2904453517 @default.
- W2904453517 hasPrimaryLocation W29044535171 @default.
- W2904453517 hasRelatedWork W1192084851 @default.
- W2904453517 hasRelatedWork W1976765304 @default.
- W2904453517 hasRelatedWork W2043287971 @default.
- W2904453517 hasRelatedWork W2070191423 @default.
- W2904453517 hasRelatedWork W2079084267 @default.