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- W2904559227 abstract "China's focus on education and its goal and policy of use technology and education to develop China, addresses the needs of the situation. Textbooks and reference books are and will continue to be the main products in children's book publishing due to the increasing awareness of culture, effective communication, lightening the burden of basic education, and the extension of higher education. China cannot enter the next growth phase, including a more competitive and divided market, without a clear analysis of the children's books sector and, in so doing, develop related effective management and marketing strategies. Development within the prime categories for children's books, including reference books, literature, popular science, cartoons and comics, and reading for babies, appears to have peaked with comparatively minimal sales growth. The sale of children's books in China is very much influenced by the seasons, with the New Year Holiday and Spring Festival being the best selling times." @default.
- W2904559227 created "2018-12-22" @default.
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- W2904559227 date "2017-07-05" @default.
- W2904559227 modified "2023-09-23" @default.
- W2904559227 title "A Growing Children's Book Publishing Industry in China" @default.
- W2904559227 doi "https://doi.org/10.4324/9781315134376-6" @default.
- W2904559227 hasPublicationYear "2017" @default.
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