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- W2904607688 abstract "This chapter discusses how the process of cultural heritage franchise challenges the binary of local versus the global and what this means in the context of producing heritage in non-Western contexts. It discusses how global heritage formations, such as cultural heritage franchises, are connected to cosmopolitanism and what implications of this are for production of transnational identities. As part of a broader initiative to develop Abu Dhabi's tourism industry, and generally to enhance the city's image and reputation, the government developed a strategy to facilitate the growth of the cultural heritage industry. The chapter shows that cultural heritage franchising is deeply political and complex process that is intimately connected to the global cultural economy. Heritage works in this way to establish Abu Dhabi's identity and value system within the processes of globalization. The chapter discusses how power is implicated within cultural partnerships, emphasizing that hybrid heritage is intimately connected to political power and the development and consolidation of bilateral relations." @default.
- W2904607688 created "2018-12-22" @default.
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- W2904607688 date "2017-07-14" @default.
- W2904607688 modified "2023-09-25" @default.
- W2904607688 title "Transnational heritage in Abu Dhabi: Power, politics and identity" @default.
- W2904607688 doi "https://doi.org/10.4324/9781315776576-15" @default.
- W2904607688 hasPublicationYear "2017" @default.
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