Matches in SemOpenAlex for { <https://semopenalex.org/work/W2904669795> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2904669795 abstract "This chapter identifies the gap that exists in the market segmentation literature as far as the children's market. It examines the concept of market segmentation and the factors that are used in segmenting the market. The chapter discusses the bases that should underline the segmentation of the children's market and proposes the implications of the segmentation of the children's market for marketing activities. The development of viable market segments is of critical significance to firms, whether the products are targeted at children or adult consumer markets. Children, who constitute a large block of consumers, are unique. Three new bases for segmenting the children's market have been proposed, namely: temperament, interests and cultural disposition. These three new bases provide marketers with additional concepts that can be effectively employed in the segmentation of the children's market. Children are unique and represent a massive market for marketers." @default.
- W2904669795 created "2018-12-22" @default.
- W2904669795 creator A5008108728 @default.
- W2904669795 creator A5064260377 @default.
- W2904669795 creator A5076605829 @default.
- W2904669795 date "2017-11-22" @default.
- W2904669795 modified "2023-09-26" @default.
- W2904669795 title "Segmenting the children’s market" @default.
- W2904669795 cites W1529612020 @default.
- W2904669795 doi "https://doi.org/10.4324/9781315213590-13" @default.
- W2904669795 hasPublicationYear "2017" @default.
- W2904669795 type Work @default.
- W2904669795 sameAs 2904669795 @default.
- W2904669795 citedByCount "0" @default.
- W2904669795 crossrefType "book-chapter" @default.
- W2904669795 hasAuthorship W2904669795A5008108728 @default.
- W2904669795 hasAuthorship W2904669795A5064260377 @default.
- W2904669795 hasAuthorship W2904669795A5076605829 @default.
- W2904669795 hasConcept C125308379 @default.
- W2904669795 hasConcept C144133560 @default.
- W2904669795 hasConcept C154945302 @default.
- W2904669795 hasConcept C162324750 @default.
- W2904669795 hasConcept C162853370 @default.
- W2904669795 hasConcept C175444787 @default.
- W2904669795 hasConcept C179036041 @default.
- W2904669795 hasConcept C195534400 @default.
- W2904669795 hasConcept C2524010 @default.
- W2904669795 hasConcept C27416245 @default.
- W2904669795 hasConcept C2777210771 @default.
- W2904669795 hasConcept C33923547 @default.
- W2904669795 hasConcept C34447519 @default.
- W2904669795 hasConcept C41008148 @default.
- W2904669795 hasConcept C89600930 @default.
- W2904669795 hasConceptScore W2904669795C125308379 @default.
- W2904669795 hasConceptScore W2904669795C144133560 @default.
- W2904669795 hasConceptScore W2904669795C154945302 @default.
- W2904669795 hasConceptScore W2904669795C162324750 @default.
- W2904669795 hasConceptScore W2904669795C162853370 @default.
- W2904669795 hasConceptScore W2904669795C175444787 @default.
- W2904669795 hasConceptScore W2904669795C179036041 @default.
- W2904669795 hasConceptScore W2904669795C195534400 @default.
- W2904669795 hasConceptScore W2904669795C2524010 @default.
- W2904669795 hasConceptScore W2904669795C27416245 @default.
- W2904669795 hasConceptScore W2904669795C2777210771 @default.
- W2904669795 hasConceptScore W2904669795C33923547 @default.
- W2904669795 hasConceptScore W2904669795C34447519 @default.
- W2904669795 hasConceptScore W2904669795C41008148 @default.
- W2904669795 hasConceptScore W2904669795C89600930 @default.
- W2904669795 hasLocation W29046697951 @default.
- W2904669795 hasOpenAccess W2904669795 @default.
- W2904669795 hasPrimaryLocation W29046697951 @default.
- W2904669795 hasRelatedWork W1538047856 @default.
- W2904669795 hasRelatedWork W1605090487 @default.
- W2904669795 hasRelatedWork W1977264517 @default.
- W2904669795 hasRelatedWork W1999565902 @default.
- W2904669795 hasRelatedWork W2003863282 @default.
- W2904669795 hasRelatedWork W2017697765 @default.
- W2904669795 hasRelatedWork W2024291509 @default.
- W2904669795 hasRelatedWork W2024720071 @default.
- W2904669795 hasRelatedWork W2071690210 @default.
- W2904669795 hasRelatedWork W2079176736 @default.
- W2904669795 hasRelatedWork W2109081418 @default.
- W2904669795 hasRelatedWork W2127223852 @default.
- W2904669795 hasRelatedWork W2134849714 @default.
- W2904669795 hasRelatedWork W2137633471 @default.
- W2904669795 hasRelatedWork W2158559086 @default.
- W2904669795 hasRelatedWork W221849190 @default.
- W2904669795 hasRelatedWork W2910462288 @default.
- W2904669795 hasRelatedWork W2974079482 @default.
- W2904669795 hasRelatedWork W2318831916 @default.
- W2904669795 hasRelatedWork W2621255125 @default.
- W2904669795 isParatext "false" @default.
- W2904669795 isRetracted "false" @default.
- W2904669795 magId "2904669795" @default.
- W2904669795 workType "book-chapter" @default.