Matches in SemOpenAlex for { <https://semopenalex.org/work/W2905110718> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2905110718 endingPage "012097" @default.
- W2905110718 startingPage "012097" @default.
- W2905110718 abstract "Fashion communication has been undergoing a transformation and there is a drop in tradicional marketing investments which indicates new modalities of brand's communication. The purpose of this study is to discuss the branding strategy relevance through social media and public relations' perspective, aiming to understand how digital marketing platforms have been used and integrated by new fashion brands. This paper presents an ongoing Master's research including data collection method through a qualitative content analysis, aiming to find some features can contributed to improve their market position." @default.
- W2905110718 created "2018-12-22" @default.
- W2905110718 creator A5029671325 @default.
- W2905110718 creator A5038865080 @default.
- W2905110718 date "2018-12-07" @default.
- W2905110718 modified "2023-09-24" @default.
- W2905110718 title "How to communicate a new fashion brand through social media and public relations’ perspective" @default.
- W2905110718 cites W2008345063 @default.
- W2905110718 cites W2029485242 @default.
- W2905110718 cites W2091550863 @default.
- W2905110718 cites W620042716 @default.
- W2905110718 doi "https://doi.org/10.1088/1757-899x/459/1/012097" @default.
- W2905110718 hasPublicationYear "2018" @default.
- W2905110718 type Work @default.
- W2905110718 sameAs 2905110718 @default.
- W2905110718 citedByCount "2" @default.
- W2905110718 countsByYear W29051107182019 @default.
- W2905110718 countsByYear W29051107182021 @default.
- W2905110718 crossrefType "journal-article" @default.
- W2905110718 hasAuthorship W2905110718A5029671325 @default.
- W2905110718 hasAuthorship W2905110718A5038865080 @default.
- W2905110718 hasBestOaLocation W29051107181 @default.
- W2905110718 hasConcept C10138342 @default.
- W2905110718 hasConcept C112698675 @default.
- W2905110718 hasConcept C12713177 @default.
- W2905110718 hasConcept C136764020 @default.
- W2905110718 hasConcept C144024400 @default.
- W2905110718 hasConcept C144133560 @default.
- W2905110718 hasConcept C154945302 @default.
- W2905110718 hasConcept C158154518 @default.
- W2905110718 hasConcept C162853370 @default.
- W2905110718 hasConcept C17744445 @default.
- W2905110718 hasConcept C192975520 @default.
- W2905110718 hasConcept C198082294 @default.
- W2905110718 hasConcept C199539241 @default.
- W2905110718 hasConcept C2779903281 @default.
- W2905110718 hasConcept C2992496598 @default.
- W2905110718 hasConcept C36289849 @default.
- W2905110718 hasConcept C39549134 @default.
- W2905110718 hasConcept C41008148 @default.
- W2905110718 hasConcept C518677369 @default.
- W2905110718 hasConcept C54649085 @default.
- W2905110718 hasConcept C73528240 @default.
- W2905110718 hasConceptScore W2905110718C10138342 @default.
- W2905110718 hasConceptScore W2905110718C112698675 @default.
- W2905110718 hasConceptScore W2905110718C12713177 @default.
- W2905110718 hasConceptScore W2905110718C136764020 @default.
- W2905110718 hasConceptScore W2905110718C144024400 @default.
- W2905110718 hasConceptScore W2905110718C144133560 @default.
- W2905110718 hasConceptScore W2905110718C154945302 @default.
- W2905110718 hasConceptScore W2905110718C158154518 @default.
- W2905110718 hasConceptScore W2905110718C162853370 @default.
- W2905110718 hasConceptScore W2905110718C17744445 @default.
- W2905110718 hasConceptScore W2905110718C192975520 @default.
- W2905110718 hasConceptScore W2905110718C198082294 @default.
- W2905110718 hasConceptScore W2905110718C199539241 @default.
- W2905110718 hasConceptScore W2905110718C2779903281 @default.
- W2905110718 hasConceptScore W2905110718C2992496598 @default.
- W2905110718 hasConceptScore W2905110718C36289849 @default.
- W2905110718 hasConceptScore W2905110718C39549134 @default.
- W2905110718 hasConceptScore W2905110718C41008148 @default.
- W2905110718 hasConceptScore W2905110718C518677369 @default.
- W2905110718 hasConceptScore W2905110718C54649085 @default.
- W2905110718 hasConceptScore W2905110718C73528240 @default.
- W2905110718 hasLocation W29051107181 @default.
- W2905110718 hasLocation W29051107182 @default.
- W2905110718 hasOpenAccess W2905110718 @default.
- W2905110718 hasPrimaryLocation W29051107181 @default.
- W2905110718 hasRelatedWork W1559125857 @default.
- W2905110718 hasRelatedWork W2014913491 @default.
- W2905110718 hasRelatedWork W2147731675 @default.
- W2905110718 hasRelatedWork W2372068370 @default.
- W2905110718 hasRelatedWork W2376245854 @default.
- W2905110718 hasRelatedWork W2615595285 @default.
- W2905110718 hasRelatedWork W2748952813 @default.
- W2905110718 hasRelatedWork W2930584527 @default.
- W2905110718 hasRelatedWork W4317528045 @default.
- W2905110718 hasRelatedWork W2750544441 @default.
- W2905110718 hasVolume "459" @default.
- W2905110718 isParatext "false" @default.
- W2905110718 isRetracted "false" @default.
- W2905110718 magId "2905110718" @default.
- W2905110718 workType "article" @default.