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- W2905630905 abstract "Kutatasunkban arra keressuk a valaszt, hogy a Tronok harca sorozat nezese utazasi szandekka, milyen lepcsőkvezetnek ahhoz, hogy a TH-vilagaba belepő nezőben megfogalmazodjon annak a szandeka, hogy a kepernyőnlatott helyszineket valassza utazasi celteruletkent. Menedzsment szempontbol fontos kerdes, hogy elegendő-enovelni a sorozatnezes intenzitasat es az automatikusan gerjeszti az utazasi szandekot, vagy vannak kozbensőlepesek, ahol eredmenyesebben lehet beavatkozni a folyamatba? A hipotezisek bemutatasanal GEERIG (1993)narrativ transzport elmeletere epitettunk. Az elemzeshez PLS-SEM modellt hasznaltunk, amely megfelelő feltaromodellalkotasnal. Eredmenyeink ramutatnak arra, hogy az intenziv TH-nezes pozitivan hat az utazasi szandekra,ugyanakkor ez a direkt hatas viszonylag gyenge. Az eszkepizmus es az elmerules jelentős mertekben medialja aTH-nezes es az utazasi szandek kozti kapcsolatot.---The paper analyses the process on how the engagement in television series might lead to the actual travelling tothe tv series locations. Managerial implications such as increasing the intensity of watching Game of Thrones(GoT) episodes are explored aiming to make viewers to become travellers. To form the research hypothesisGeering’s (1993) narrative transport theory was applied. Partial least squares structural equation modelling(PLS-SEM) was deemed suitable to data analysis. Findings show that strong GoT engagement, although withweak direct impact, positively effects travel intentions. Escapism and involvement signficantly influence therelation between GoT watching habits and travelling intentions." @default.
- W2905630905 created "2019-01-01" @default.
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- W2905630905 date "2018-08-27" @default.
- W2905630905 modified "2023-09-26" @default.
- W2905630905 title "Trónok harca: Sorozatnézésből utazási szándék" @default.
- W2905630905 hasPublicationYear "2018" @default.
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