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- W2905921022 abstract "All consumers in the world share certain needs and desires. They show however, remarkable diversity in the way they satisfy these needs and desires. Understanding the consumer behavior is difficult enough in the confines of a single country. Can manager understand the consumer behavior in many different world markets? International marketer must learn how to satisfy customers with widely different buying behaviors." @default.
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- W2905921022 date "2003-01-01" @default.
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- W2905921022 title "Global market and consumers" @default.
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