Matches in SemOpenAlex for { <https://semopenalex.org/work/W2906207788> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2906207788 abstract "The purpose of this research is to analyze and prove the influence of customer relationship management (CRM), service quality and entrepreneurship orientation to competitive advantage and marketing performance and to analyze and prove the influence of competitive advantage to marketing performance of the public market in East Java Province. The object of this research is the whole market unit of the public in East Java Province spread over 29 regencies and 9 cities in East Java Province amounting to 335 units of the public market. The unit of analysis (analysis unit) in this research is a revitalized public market that is 67 public market in East Java Province. While the observation unit is a trader or tenant of a community market stand in East Java Province. The number of public market traders in the market that has been revitalized today is 25,000. In this study, researchers measured the marketing performance of the Public market in East Java Province based on the perception of the trader or tenant stand, so the measure of marketing performance is perceptual. The sample used is 190 merchants. The number is spread across 67 units of the public market in East Java Province. The model to be used in this research is the model of causality or relationship. To test the proposed hypothesis, the analysis technique uses SEM (Structural Equation Modeling), with AMOS statistic software. The results of hypothesis testing: Customer relationship management, Quality of service and entrepreneurial orientation significantly influence the competitive advantage of the market public in East Java Province. Customer relationship management and service quality significantly influence the marketing performance of the public market in East Java Province, while the orientation of entrepreneurship has no significant effect on marketing performance of the public market in East Java Province. Competitive advantage influences the marketing performance of public market significantly in East Java Province." @default.
- W2906207788 created "2019-01-01" @default.
- W2906207788 creator A5020782473 @default.
- W2906207788 date "2018-11-15" @default.
- W2906207788 modified "2023-10-16" @default.
- W2906207788 title "Improvement Strategy of Competitive Advantage and Marketing Performance of Public Market" @default.
- W2906207788 doi "https://doi.org/10.26737/jtmb.v4i2.824" @default.
- W2906207788 hasPublicationYear "2018" @default.
- W2906207788 type Work @default.
- W2906207788 sameAs 2906207788 @default.
- W2906207788 citedByCount "0" @default.
- W2906207788 crossrefType "journal-article" @default.
- W2906207788 hasAuthorship W2906207788A5020782473 @default.
- W2906207788 hasBestOaLocation W29062077881 @default.
- W2906207788 hasConcept C10138342 @default.
- W2906207788 hasConcept C119857082 @default.
- W2906207788 hasConcept C122637931 @default.
- W2906207788 hasConcept C144133560 @default.
- W2906207788 hasConcept C145420912 @default.
- W2906207788 hasConcept C16051113 @default.
- W2906207788 hasConcept C162853370 @default.
- W2906207788 hasConcept C182306322 @default.
- W2906207788 hasConcept C199360897 @default.
- W2906207788 hasConcept C26850371 @default.
- W2906207788 hasConcept C2779696404 @default.
- W2906207788 hasConcept C33923547 @default.
- W2906207788 hasConcept C41008148 @default.
- W2906207788 hasConcept C51926234 @default.
- W2906207788 hasConcept C548217200 @default.
- W2906207788 hasConcept C58546491 @default.
- W2906207788 hasConcept C71104824 @default.
- W2906207788 hasConceptScore W2906207788C10138342 @default.
- W2906207788 hasConceptScore W2906207788C119857082 @default.
- W2906207788 hasConceptScore W2906207788C122637931 @default.
- W2906207788 hasConceptScore W2906207788C144133560 @default.
- W2906207788 hasConceptScore W2906207788C145420912 @default.
- W2906207788 hasConceptScore W2906207788C16051113 @default.
- W2906207788 hasConceptScore W2906207788C162853370 @default.
- W2906207788 hasConceptScore W2906207788C182306322 @default.
- W2906207788 hasConceptScore W2906207788C199360897 @default.
- W2906207788 hasConceptScore W2906207788C26850371 @default.
- W2906207788 hasConceptScore W2906207788C2779696404 @default.
- W2906207788 hasConceptScore W2906207788C33923547 @default.
- W2906207788 hasConceptScore W2906207788C41008148 @default.
- W2906207788 hasConceptScore W2906207788C51926234 @default.
- W2906207788 hasConceptScore W2906207788C548217200 @default.
- W2906207788 hasConceptScore W2906207788C58546491 @default.
- W2906207788 hasConceptScore W2906207788C71104824 @default.
- W2906207788 hasLocation W29062077881 @default.
- W2906207788 hasOpenAccess W2906207788 @default.
- W2906207788 hasPrimaryLocation W29062077881 @default.
- W2906207788 hasRelatedWork W1983924810 @default.
- W2906207788 hasRelatedWork W2030391520 @default.
- W2906207788 hasRelatedWork W2085702762 @default.
- W2906207788 hasRelatedWork W2113124819 @default.
- W2906207788 hasRelatedWork W2346290989 @default.
- W2906207788 hasRelatedWork W2906207788 @default.
- W2906207788 hasRelatedWork W2992682516 @default.
- W2906207788 hasRelatedWork W3082232841 @default.
- W2906207788 hasRelatedWork W3115518812 @default.
- W2906207788 hasRelatedWork W95508111 @default.
- W2906207788 isParatext "false" @default.
- W2906207788 isRetracted "false" @default.
- W2906207788 magId "2906207788" @default.
- W2906207788 workType "article" @default.