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- W29076543 abstract "Los consumidores antiglobales representan aproximadamente el 10% del mercado y consumen de vez en cuando marcas globales. La estrategia logica consiste en combinar la comodidad segura de las marcas solidas con el elemento aspiracional que incluso los antiglobales encuentran en las marcas globales." @default.
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- W29076543 date "2009-01-01" @default.
- W29076543 modified "2023-09-23" @default.
- W29076543 title "Branding: marcas globales frente a marcas locales" @default.
- W29076543 hasPublicationYear "2009" @default.
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