Matches in SemOpenAlex for { <https://semopenalex.org/work/W2907657902> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W2907657902 abstract "Religion plays a central role in consumption decisions, as individuals need to consider the relevant religious norms and beliefs in addition to their own preferences. This research investigates the dynamics that take place when a brand transgression violates a religious norm and how that impacts brand recovery strategies. This study posits that a brand transgression involving a violation of a religious norm, results in a unique disconfirmation of expectations that is beyond a consumer-brand relationship. The findings from this research have important implications for brands that operate in markets where religion and consumption are deeply intertwined." @default.
- W2907657902 created "2019-01-11" @default.
- W2907657902 creator A5005085798 @default.
- W2907657902 date "2018-12-27" @default.
- W2907657902 modified "2023-09-28" @default.
- W2907657902 title "Consumers Response to Brand Transgressions: An Emerging Perspective on Religious Consumption" @default.
- W2907657902 doi "https://doi.org/10.26180/5c24d138c0953" @default.
- W2907657902 hasPublicationYear "2018" @default.
- W2907657902 type Work @default.
- W2907657902 sameAs 2907657902 @default.
- W2907657902 citedByCount "0" @default.
- W2907657902 crossrefType "dissertation" @default.
- W2907657902 hasAuthorship W2907657902A5005085798 @default.
- W2907657902 hasConcept C112698675 @default.
- W2907657902 hasConcept C12713177 @default.
- W2907657902 hasConcept C144024400 @default.
- W2907657902 hasConcept C144133560 @default.
- W2907657902 hasConcept C15744967 @default.
- W2907657902 hasConcept C17744445 @default.
- W2907657902 hasConcept C191795146 @default.
- W2907657902 hasConcept C199539241 @default.
- W2907657902 hasConcept C2524010 @default.
- W2907657902 hasConcept C30772137 @default.
- W2907657902 hasConcept C33923547 @default.
- W2907657902 hasConcept C36289849 @default.
- W2907657902 hasConcept C77805123 @default.
- W2907657902 hasConceptScore W2907657902C112698675 @default.
- W2907657902 hasConceptScore W2907657902C12713177 @default.
- W2907657902 hasConceptScore W2907657902C144024400 @default.
- W2907657902 hasConceptScore W2907657902C144133560 @default.
- W2907657902 hasConceptScore W2907657902C15744967 @default.
- W2907657902 hasConceptScore W2907657902C17744445 @default.
- W2907657902 hasConceptScore W2907657902C191795146 @default.
- W2907657902 hasConceptScore W2907657902C199539241 @default.
- W2907657902 hasConceptScore W2907657902C2524010 @default.
- W2907657902 hasConceptScore W2907657902C30772137 @default.
- W2907657902 hasConceptScore W2907657902C33923547 @default.
- W2907657902 hasConceptScore W2907657902C36289849 @default.
- W2907657902 hasConceptScore W2907657902C77805123 @default.
- W2907657902 hasLocation W29076579021 @default.
- W2907657902 hasOpenAccess W2907657902 @default.
- W2907657902 hasPrimaryLocation W29076579021 @default.
- W2907657902 hasRelatedWork W122651416 @default.
- W2907657902 hasRelatedWork W1532345193 @default.
- W2907657902 hasRelatedWork W1553683626 @default.
- W2907657902 hasRelatedWork W2031021670 @default.
- W2907657902 hasRelatedWork W2296989724 @default.
- W2907657902 hasRelatedWork W2371285062 @default.
- W2907657902 hasRelatedWork W2412910023 @default.
- W2907657902 hasRelatedWork W2478049709 @default.
- W2907657902 hasRelatedWork W2478440320 @default.
- W2907657902 hasRelatedWork W2486957776 @default.
- W2907657902 hasRelatedWork W2572405636 @default.
- W2907657902 hasRelatedWork W2608000890 @default.
- W2907657902 hasRelatedWork W2766919895 @default.
- W2907657902 hasRelatedWork W2883794298 @default.
- W2907657902 hasRelatedWork W2955461994 @default.
- W2907657902 hasRelatedWork W3035278101 @default.
- W2907657902 hasRelatedWork W3161505983 @default.
- W2907657902 hasRelatedWork W3170998153 @default.
- W2907657902 hasRelatedWork W3177435684 @default.
- W2907657902 hasRelatedWork W3090827149 @default.
- W2907657902 isParatext "false" @default.
- W2907657902 isRetracted "false" @default.
- W2907657902 magId "2907657902" @default.
- W2907657902 workType "dissertation" @default.