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- W2907742488 abstract "Product placement is an example of a popular form of advertising characteristic for thePolish TV shows. Film and TV writers in Poland are keen on using this method also in TV shows.As product placement has got a strong influence on the audience, the viewers perceive the filmreality as the reflection of real life. TV series fiction in turn influences the consumerist preferencesof the adresses. The strategy of product placement in the Polish TV series, however, still leavesmuch to be desired as directors find it difficult to apply the method to suitable scenes in a subtleway. It happens that the product being placed remains onscreen for too long, the number of theproducts per single episode is too high and the dialogues aimed at highlighting the advantages ofgiven products seem too artificial. All those actions have a negative result on the final decision ofthe viewers on whether to buy the advertised goods or not." @default.
- W2907742488 created "2019-01-11" @default.
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- W2907742488 date "2016-06-30" @default.
- W2907742488 modified "2023-09-24" @default.
- W2907742488 title "O LOKOWANIU PRODUKTU JAKO ELEMENCIE STRATEGII REKLAMOWEJ NA PRZYKŁADZIE POLSKIEGO SERIALU PRZYJACIÓŁKI" @default.
- W2907742488 doi "https://doi.org/10.31648/cetl.2290" @default.
- W2907742488 hasPublicationYear "2016" @default.
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