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- W2909488579 abstract "Four waves of telephone interviews with adult mouthwash users were conducted to examine the impact of a corrective advertising campaign on levels of deception. A small, significant relationship was found. Results suggest that corrective advertising can be improved by calling attention to the correction and considering the entire belief structure of the consumer." @default.
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- W2909488579 title "A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign" @default.
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- W2909488579 doi "https://doi.org/10.1177/074391568300200102" @default.
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