Matches in SemOpenAlex for { <https://semopenalex.org/work/W2909864781> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2909864781 abstract "According to the National Productivity Council of India report released in 2017, Indian toy and game manufacturers serve only 20% of the Indian market, with the rest being served by imports mainly from China and Italy. It is because of a wider variety of toys and games available at lower prices and the design aspects to attract the children. As consumption behavior of the people is changing, who are using toys as a medium for entertainment and education, the toy industry in India is looking for a major upward growth. India has a rich heritage of indigenous toys and outdoor games that aimed at teaching kids not just the dynamics of play but help with cognitive and physical development. However, in today’s digital age, these toys and games have lost their existence. In this scenario, the designer has a major role to play by redesigning the obsolete Indian toys and games into viable and marketable products that would appeal to the children today. This paper illustrates the process of redesign and branding of obsolete Indian toys and games for the modern context through the help of product design methods and design for marketability approach. Various aspects were considered for redesigning such as the behavior and preferences, the esthetics that appeal to kids, and complexity of the game that drives the engagement over time and toy safety regulations prescribed by Center for Consumer Studies of India. Two Indian games—Gilli Danda (Tip Cat) and Gatte ka Khel (Game of five stones) were selected based on their health and educational benefits and redesigned to suit the sensibilities of kids of today’s generation. The final concept was selected based on the criteria prescribed by the play heuristics. This paper contributes to the revival of old Indian games in a new form for the growth of Indian toy industry." @default.
- W2909864781 created "2019-01-25" @default.
- W2909864781 creator A5049241185 @default.
- W2909864781 creator A5054058385 @default.
- W2909864781 creator A5084784839 @default.
- W2909864781 date "2019-01-01" @default.
- W2909864781 modified "2023-09-27" @default.
- W2909864781 title "Redesign of Indian Games: A Case Study of Traditional Indian Games Gilli Danda (Tip Cat) and Gatte ka Khel (Game of Five Stones)" @default.
- W2909864781 cites W1506534339 @default.
- W2909864781 cites W2079480912 @default.
- W2909864781 cites W4254604447 @default.
- W2909864781 cites W606719931 @default.
- W2909864781 doi "https://doi.org/10.1007/978-981-13-5974-3_60" @default.
- W2909864781 hasPublicationYear "2019" @default.
- W2909864781 type Work @default.
- W2909864781 sameAs 2909864781 @default.
- W2909864781 citedByCount "0" @default.
- W2909864781 crossrefType "book-chapter" @default.
- W2909864781 hasAuthorship W2909864781A5049241185 @default.
- W2909864781 hasAuthorship W2909864781A5054058385 @default.
- W2909864781 hasAuthorship W2909864781A5084784839 @default.
- W2909864781 hasConcept C112698675 @default.
- W2909864781 hasConcept C144024400 @default.
- W2909864781 hasConcept C144133560 @default.
- W2909864781 hasConcept C162853370 @default.
- W2909864781 hasConcept C166957645 @default.
- W2909864781 hasConcept C17744445 @default.
- W2909864781 hasConcept C18903297 @default.
- W2909864781 hasConcept C191935318 @default.
- W2909864781 hasConcept C199539241 @default.
- W2909864781 hasConcept C2524010 @default.
- W2909864781 hasConcept C2778449503 @default.
- W2909864781 hasConcept C2779343474 @default.
- W2909864781 hasConcept C30772137 @default.
- W2909864781 hasConcept C33923547 @default.
- W2909864781 hasConcept C36289849 @default.
- W2909864781 hasConcept C512170562 @default.
- W2909864781 hasConcept C55958113 @default.
- W2909864781 hasConcept C86803240 @default.
- W2909864781 hasConcept C90673727 @default.
- W2909864781 hasConcept C95457728 @default.
- W2909864781 hasConceptScore W2909864781C112698675 @default.
- W2909864781 hasConceptScore W2909864781C144024400 @default.
- W2909864781 hasConceptScore W2909864781C144133560 @default.
- W2909864781 hasConceptScore W2909864781C162853370 @default.
- W2909864781 hasConceptScore W2909864781C166957645 @default.
- W2909864781 hasConceptScore W2909864781C17744445 @default.
- W2909864781 hasConceptScore W2909864781C18903297 @default.
- W2909864781 hasConceptScore W2909864781C191935318 @default.
- W2909864781 hasConceptScore W2909864781C199539241 @default.
- W2909864781 hasConceptScore W2909864781C2524010 @default.
- W2909864781 hasConceptScore W2909864781C2778449503 @default.
- W2909864781 hasConceptScore W2909864781C2779343474 @default.
- W2909864781 hasConceptScore W2909864781C30772137 @default.
- W2909864781 hasConceptScore W2909864781C33923547 @default.
- W2909864781 hasConceptScore W2909864781C36289849 @default.
- W2909864781 hasConceptScore W2909864781C512170562 @default.
- W2909864781 hasConceptScore W2909864781C55958113 @default.
- W2909864781 hasConceptScore W2909864781C86803240 @default.
- W2909864781 hasConceptScore W2909864781C90673727 @default.
- W2909864781 hasConceptScore W2909864781C95457728 @default.
- W2909864781 hasLocation W29098647811 @default.
- W2909864781 hasOpenAccess W2909864781 @default.
- W2909864781 hasPrimaryLocation W29098647811 @default.
- W2909864781 hasRelatedWork W105287225 @default.
- W2909864781 hasRelatedWork W1553863071 @default.
- W2909864781 hasRelatedWork W1995583306 @default.
- W2909864781 hasRelatedWork W2024241423 @default.
- W2909864781 hasRelatedWork W2059730823 @default.
- W2909864781 hasRelatedWork W2085287850 @default.
- W2909864781 hasRelatedWork W2166791656 @default.
- W2909864781 hasRelatedWork W2497069639 @default.
- W2909864781 hasRelatedWork W2578656268 @default.
- W2909864781 hasRelatedWork W2592745117 @default.
- W2909864781 hasRelatedWork W2907425397 @default.
- W2909864781 hasRelatedWork W2951014992 @default.
- W2909864781 hasRelatedWork W2969723231 @default.
- W2909864781 hasRelatedWork W3129079788 @default.
- W2909864781 hasRelatedWork W3133125560 @default.
- W2909864781 hasRelatedWork W3194203250 @default.
- W2909864781 hasRelatedWork W3204966031 @default.
- W2909864781 hasRelatedWork W595150861 @default.
- W2909864781 hasRelatedWork W92985206 @default.
- W2909864781 hasRelatedWork W245076688 @default.
- W2909864781 isParatext "false" @default.
- W2909864781 isRetracted "false" @default.
- W2909864781 magId "2909864781" @default.
- W2909864781 workType "book-chapter" @default.