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• W2910273019 abstract "The paper critically re-examines product life-cycle (PLC) theory, developed over 50 years ago. Despite prevalence in marketing pedagogy and continued popularity within empirical research, PLC is se..." @default.
• W2910273019 created "2019-01-25" @default.
• W2910273019 creator A5016895076 @default.
• W2910273019 creator A5030710592 @default.
• W2910273019 date "2019-01-02" @default.
• W2910273019 modified "2023-10-01" @default.
• W2910273019 title "Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations" @default.
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