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• W2910362400 abstract "Innovation and technology adoption is crucial to the effective enhancement and/orimprovement of an organisation's performance. Existing technology adoption models fail tofacilitate consideration of all aspects (i.e. individual, organisational, technology systems), andfail to highlight where conflict between aspects occurs. By considering the interplay ofindividual, organisational and technological aspects, the aim of this thesis is to investigateinnovation patterns within business environments and/or relationship structures that encouragepositive individual adoption activity in organisations. Data was captured in Thailand, a countrythat has recently faced considerable technology and infrastructure adoption. Technologyturnover in Thailand is fast, and innovation adoption across Thai society is a key to economicdevelopment. Using a mixed methods approach, with the use of both quantitative and qualitative data capture,this thesis combines three interconnected activities:Activity 1 relates to identification of a classification scheme to support innovation adoptionpattern analysis. The research justifies the need for, and describes the development of, a dualaspect adoption model, which was developed on the theoretical foundation of Ronald Stamper.The dual aspect model was strongly influenced by Stamper’s semiotic onion, which dividessystems into informal, formal and technical norm layers. Stamper’s semiotic onion, which inturn was influenced by Edward T. Hall’s ‘Crucial Trio Concept’. Two overlapping semioticsonions were used to represented, and highlight, the interaction between two systems; with eachsystem representing either an individual, an organisation, or a technology. Adoption matriceswere identified and nine points of potential conflicts were discovered. The adoption matrix wasvalidated using a survey questionnaire, conducted by 217 respondents, who had been or wereinvolved in technology adoption projects. Results showed that the order, definition of, and flowbetween Stampers norm layers, i.e. as defined in Stamper’s organisational semiotics onion, isnot evidenced empirically within modern day organisations. Results implied that normdefinitions, and norm layer interaction or empirical data aligned with Hall’s original MajorTriad definition. Moreover, results highlighted a significant relationship between theinnovation matrix and individual cognitive dissonance and technology perception states,suggesting the need to consider individual internal beliefs/concepts when considering innovation adoption. In terms of contributions, the section: provides a quantitative validationof Stamper’s semiotic onion; suggests a new onion that should be used when representingindividual, technology and/or organisational systems; proposes the reshaped dual aspect model,based on Hall’s Major Triad, as a tool to study the interplay between two systems; introduceda reshaped alignment framework, based on Hall’s Major Triad, which allows the decompositionof systems conflict, and implies that full informal and formal alignment between the twosystems is not essential, as implied by Stamper, in order for a business to achieve technicallevel innovation. The contributions allow combined consideration of individual, organisationaland technology aspects, and supports, decomposes, and guides management of the innovationprocess. Activity 2 relates to the expansion of our understanding of the technology adoption conflictsby development of a framework to identify, in context of business, potential aspect conflictimpacting technology adoption; i.e. to support problem identification, communicate andsupport resolution of aspect conflict, and affiliate management of change. This researchinvestigated relevant norm structures from the literature, i.e. to capture the activities related toindividual, organisational and technology aspects. By facilitating common business methods,i.e. BPMN / UML components and norm analysis, a framework was proposed to identifyrelevant structures, using the classification scheme. The research subsequently, using caseexample, qualitatively investigated how problem identification, communication, conflictresolution, and management of change can be contextually handled in a range of businesscontexts. The framework was validated via the use of relevant case studies. From theframework, we were able to answer to the research question in terms of contributions,practitioners can apply the developed framework to guide their gap analysis process, and applythe bundled framework as a guidance towards detailed analysis, towards detecting possibleconflicts arising from technology adoption. Moreover, this framework can be considered as amethod for capturing and highlighting conflict in the innovation adoption process.Activity 3 investigated the relationship between adoptions and individual factors, i.e. to supportenhancement of the conceptual innovation model. The research investigated the impact ofindividuals by applying the CVScale, which captures Hofstede’s five cultural dimensionsenhanced for measurement at the individual level. Moreover, by employing use of 3D-RABand Kano model, i.e. to investigate the relationship between innovation, technology and the individual dimension, we show the importance of the individual’s concept layer on user behavioural activity.The result from SEM analysis shows that long-term orientation (LTO) dimension, influencesthe attitude towards targeted behaviour (ATTB) and the attitude towards changing non-targetand/or maintaining current target behaviour (ATCMB); sub factors of individual cognitivedissonance. SEM confirmed that individual dimensions influence the individual’s cognitivedissonance state; i.e. the individual’s attitude towards target behaviour and the individual’sattitude towards changing / maintaining behaviour. Moreover, it was shown that gender andtechnology types have moderating effects on the relationship between LTO and ATTB. In termsof contributions, this section provides insightful understanding of the relationship betweenindividual dimensions, individual attitude according to the innovation adoption process.This thesis, as a whole, provides a significant contribution as combination of the activitiesallows us to investigate adoption patterns and/or relationship structures that encourage positiveindividual adoption activities in organisations. The practical contribution, from this thesis, isthat business users can fundamentally apply the dual aspect model, the dual innovation pathincorporating with the framework for analysis of interacting systems. These models helpidentifying of, and support management of, potential conflicts and changes that must beimplemented to support innovation adoption in business." @default.
• W2910362400 created "2019-01-25" @default.
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• W2910362400 date "2017-01-01" @default.
• W2910362400 modified "2023-09-23" @default.
• W2910362400 title "An approach for identifying conflicts in technology adoption at the informal, formal and technical level" @default.
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