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- W2910902842 abstract "Setting up a contest is a popular means to promote pro-environmental behaviors. Yet, research on contest-based interventions is scarce while norm-based interventions have gained much attention. In two field experiments, we randomly assigned 79 apartments to either a contest-based or a norm-based electricity conservation intervention and measured kWh usage for 2 and 4 weeks, respectively. Results from both studies showed that contest-based interventions promote intensive but short-lived electricity saving. In Study 1 apartments assigned to a norm-based intervention showed more stable electricity saving (low intensity and long-lasting). Study 2 did not replicate this finding, but supported that participants in the norm-based intervention also engaged in non-targeted behaviors. These results emphasize the importance of identifying how different intervention techniques may activate different goals, framing both how people think about and act upon targeted pro-environmental behaviors." @default.
- W2910902842 created "2019-01-25" @default.
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- W2910902842 date "2019-01-15" @default.
- W2910902842 modified "2023-09-27" @default.
- W2910902842 title "Contest-Based and Norm-Based Interventions: (How) Do They Differ in Attitudes, Norms, and Behaviors?" @default.
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- W2910902842 doi "https://doi.org/10.3390/su11020425" @default.
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