Matches in SemOpenAlex for { <https://semopenalex.org/work/W2911026869> ?p ?o ?g. }
- W2911026869 abstract "Social media is considered trustworthy by consumers, and this has resulted in a strong consumer focus on social media to acquire information related to products and services. There are various benefits offered by social media, but security is a major concern as viruses and other threats can affect a huge number of users of social media. These platforms are not well governed. Indeed, they are highly decentralized and could easily be accessed, and this presents a high risk of illegal activity. Businesses continue to reap the benefits of incorporating social media into their strategies. There has been a shift in focus from conventional media to online and digital media in the form of social networking sites, wikis, and blogs. This has given rise to viral marketing as a means of effective communication and sharing information. The current chapter aims to explore the relationship between social media and value co-creation." @default.
- W2911026869 created "2019-01-25" @default.
- W2911026869 creator A5004869485 @default.
- W2911026869 creator A5067533799 @default.
- W2911026869 date "2019-01-01" @default.
- W2911026869 modified "2023-09-23" @default.
- W2911026869 title "The Dynamics of Social Media and Value Co-Creation" @default.
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- W2911026869 doi "https://doi.org/10.4018/978-1-5225-7344-9.ch002" @default.
- W2911026869 hasPublicationYear "2019" @default.
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