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- W2911768049 endingPage "102" @default.
- W2911768049 startingPage "83" @default.
- W2911768049 abstract "The aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and ubiquity are posited as stimuli guiding consumers’ affective (satisfaction) and cognitive (trust and convenience) reactions that will, in turn, increase repurchase intention. Results show the impact of ubiquity on m-convenience and safety m-experience on both affective and cognitive reactions. Finally, repurchase intention is explained directly by m-satisfaction and m-convenience and indirectly by m-trust. This article contributes to the fields of mobile marketing literature and practitioner management." @default.
- W2911768049 created "2019-02-21" @default.
- W2911768049 creator A5020608895 @default.
- W2911768049 creator A5026420218 @default.
- W2911768049 creator A5057959506 @default.
- W2911768049 date "2019-01-02" @default.
- W2911768049 modified "2023-10-11" @default.
- W2911768049 title "What Drives M-Shoppers to Continue Using Mobile Devices to Buy?" @default.
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