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- W2912012990 abstract "Purpose There is a rising number of Asian brands expanding to Western nations. However, one of the biggest challenges is their reputation of inferior quality. The objectives of this research are to examine the U.S. consumers’ quality perception of Asian brands and what steps can be taken to improve their perceived quality to ultimately influence patronage intentions. This study also considers how age influences U.S. consumers’ perceived quality and patronage intentions." @default.
- W2912012990 created "2019-02-21" @default.
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- W2912012990 date "2015-10-24" @default.
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- W2912012990 title "Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator" @default.
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- W2912012990 doi "https://doi.org/10.1108/s1474-797920150000026011" @default.
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