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- W2912054767 abstract "Presented paper deals with the topic of consumer behaviour of the travel agencies' customers and their specific requirements when they buy the seaside holiday. The research was conducted on the base of qualitative research and the method used in the research was focus groups. The Internet, word of mouth, social networks (as Facebook or Twitter) and TV commercials are mentioned as the most frequently used source of information which influence the most the customers opinion by both groups of respondents according to the result part. The examined groups do not have the same features in the area of holiday selection process. This topic is a relevant topic in comparison with authors all over the world and has the potential for future research." @default.
- W2912054767 created "2019-02-21" @default.
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- W2912054767 date "2017-12-30" @default.
- W2912054767 modified "2023-10-16" @default.
- W2912054767 title "CONSUMER BEHAVIOUR OF THE TRAVEL AGENCIES' CUSTOMERS IN THE SEGMENT OF SEASIDE HOLIDAY" @default.
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- W2912054767 doi "https://doi.org/10.25142/aak.2017.031" @default.
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