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- W2912058958 abstract "In this article the essence of innovative marketing inbound marketing and Internet marketing have been identified. Total expenditure on advertising and internet advertising costs according to the company «eMarketer» marketing have been analyzed. Ratio of spending on Internet advertising in the total advertising spend have been investigated. The importance of improving innovative marketing policy of the company for sustainable business development has been emphasized. The effectiveness of the introduction of innovative marketing in the conduct of business has been considered." @default.
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- W2912058958 date "2018-12-01" @default.
- W2912058958 modified "2023-09-26" @default.
- W2912058958 title "PERSPECTIVES FOR THE DEVELOPMENT OF SOME SPECIES OF INNOVATIVE MARKETING" @default.
- W2912058958 doi "https://doi.org/10.32839/2304-5809/2018-12-64-73" @default.
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