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- W2912104829 abstract "The concept of identity is central to marketing research because it helps explain consumer behavior. Its study has expanded with the digital context and its digital environments (EN) like social networks or video games. Already complex, the identity building is even more so because it is situated between the physical and the digital worlds; it led researchers to speak of digital identity (ID). However, it remains difficult to define and characterize. This article aims to clarify the dimensionality of what the ID could be, that is the first step in a research that must decide on the existence of the concept. We mobilize a qualitative methodology based on two samples (19 adolescents and 14 adults). Through a thematic analysis of content and a threefold comparative analysis of the samples, we highlight four dimensions that could form the basis of what the ID could be: self-expression, sociality, virtual reputation and Self Digital demultiplied." @default.
- W2912104829 created "2019-02-21" @default.
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- W2912104829 date "2017-12-01" @default.
- W2912104829 modified "2023-09-27" @default.
- W2912104829 title "The clarification of the concept of digital identity: Towards a construct in four dimensions" @default.
- W2912104829 hasPublicationYear "2017" @default.
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