FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2912150698> ?p ?o ?g. }

• W2912150698 endingPage "2508" @default.
• W2912150698 startingPage "2486" @default.
• W2912150698 abstract "Purpose Studies show that internet has become a major force propelling growth in tourism sector in many countries. An appropriate diffusion of the information and communication technology (ICT) services can facilitate visibility of hotels and lodges on search sites and third-party booking websites and thus influence demand. It also helps leverage the use of social media for promotion and customer acquisition purposes. Recently, Myanmar, with impressive historical world heritage sites, is witnessing a tourist boom; more hotels are opening up and achieving competitive advantage by offering free internet connectivity to guests and locating their premises in the vicinity of an ICT infrastructure. The purpose of this paper is to investigate ICT readiness to support the lodging industry in Myanmar by focusing on one sub-index of the Network Readiness Index (NRI, a term heavily used by World Economic Forum). The paper focuses on the “Network Use” component of NRI, pertaining to the effect of the “quality of the Internet connection” available to lodges, and its association with the following dimensions: customer service: the availability of ICT services to guests, such as internet connectivity and availability of ATM in the vicinity; digital marketing: the use of social media, keeping records of guests and analyzing aggregate data to extract business insights; and business-to-business online booking: the use of online booking via major third-party intermediary websites like Expedia, Booking.com and Agoda.com. Design/methodology/approach Surveys were conducted in three major touristic cities in Myanmar: Bagan, Mandalay and the capital city, Nay Pyi Taw. A total of 101 valid questionnaires were used. Survey questions were centered around the following themes: internet connection problems, digital marketing activities, and online booking directly or via third party digital intermediary. The data are presented and interpreted by descriptive statistics and regression analysis. Findings Though, Myanmar is new to internet and commercial use of ICT, the awareness of the importance of leveraging social media and online booking for business development is surprisingly high in the lodging sector. On average, about 80 percent of surveyed hotels are present on the WWW through a dedicated hotel website. However, most websites lack an online booking capability. As a result, and due to a global trend, online booking through third-party intermediaries has become the dominant option for hotel booking arrangements in Myanmar. Agoda, founded in Bangkok in 2002, was found to be the number one choice for online booking intermediary in Myanmar, followed by Booking.com. Analysis of the logistic regression revealed that it was highly likely that areas around ATMs have better internet connectivity. As expected, it was also found that it is very unlikely that hotels reporting a problem in internet connectivity will be able to provide internet service to their guests. Despite the presence of problems in internet connectivity in Mandalay and Bagan cities, located away from the capital; most hotels in these cities resort to leveraging social media for promotion and customer/guest development. The analysis also revealed that cities located away from the capital are more aggressive in leverage online third-booking intermediaries. Research limitations/implications While researchers were hoping for a higher participation rate in the survey, especially in the city of Mandalay, data collection was challenging, a number of hotels/lodges denied participation. This may have some implications on the generalization of results. However, over 70 and 45 percent of hotels/lodges in the capital city and the ancient city of Bagan, respectively, had participated in the survey. Practical implications Tourism has a great potential for growth in Myanmar. This research recommends ways to achieve and sustain competitive advantage for the lodging sector, which is vital for tourism. Originality/value Though a considerable research exists on tourism and the recent advances of the ICT sector in Myanmar, the country’s readiness for the actual usage of the internet for the development of tourism has not been specifically addressed. This paper explores this with compelling research findings useful for policy makers as well as players in the tourism sector." @default.
• W2912150698 created "2019-02-21" @default.
• W2912150698 creator A5013296971 @default.
• W2912150698 creator A5087489002 @default.
• W2912150698 creator A5089806262 @default.
• W2912150698 date "2019-02-18" @default.
• W2912150698 modified "2023-10-16" @default.
• W2912150698 title "Myanmar’s tourism" @default.
• W2912150698 cites W145303143 @default.
• W2912150698 cites W159418549 @default.
• W2912150698 cites W1595417711 @default.
• W2912150698 cites W1602402286 @default.
• W2912150698 cites W1970289431 @default.
• W2912150698 cites W1978266174 @default.
• W2912150698 cites W1990916761 @default.
• W2912150698 cites W2014757837 @default.
• W2912150698 cites W2017840810 @default.
• W2912150698 cites W2018438437 @default.
• W2912150698 cites W2018917418 @default.
• W2912150698 cites W2019092680 @default.
• W2912150698 cites W2022033429 @default.
• W2912150698 cites W2041515067 @default.
• W2912150698 cites W2041711461 @default.
• W2912150698 cites W2055250519 @default.
• W2912150698 cites W2078079639 @default.
• W2912150698 cites W2082381556 @default.
• W2912150698 cites W2084324975 @default.
• W2912150698 cites W2090297890 @default.
• W2912150698 cites W2100688707 @default.
• W2912150698 cites W2111292279 @default.
• W2912150698 cites W2114594464 @default.
• W2912150698 cites W2130778342 @default.
• W2912150698 cites W2133623648 @default.
• W2912150698 cites W2147899962 @default.
• W2912150698 cites W2148465470 @default.
• W2912150698 cites W2161358311 @default.
• W2912150698 cites W2164966749 @default.
• W2912150698 cites W2164984069 @default.
• W2912150698 cites W2168364309 @default.
• W2912150698 cites W2279454079 @default.
• W2912150698 cites W2404189778 @default.
• W2912150698 cites W2505841769 @default.
• W2912150698 cites W2560846572 @default.
• W2912150698 cites W2561182609 @default.
• W2912150698 cites W2571523167 @default.
• W2912150698 cites W2575881999 @default.
• W2912150698 cites W2591383930 @default.
• W2912150698 cites W2598326415 @default.
• W2912150698 cites W2766608407 @default.
• W2912150698 cites W2766663371 @default.
• W2912150698 cites W2769464792 @default.
• W2912150698 cites W2776292001 @default.
• W2912150698 cites W3122476655 @default.
• W2912150698 cites W3123530385 @default.
• W2912150698 cites W3123545008 @default.
• W2912150698 cites W3124548499 @default.
• W2912150698 cites W3125193721 @default.
• W2912150698 cites W4206238990 @default.
• W2912150698 cites W4244661111 @default.
• W2912150698 cites W70874458 @default.
• W2912150698 doi "https://doi.org/10.1108/bij-07-2017-0200" @default.
• W2912150698 hasPublicationYear "2019" @default.
• W2912150698 type Work @default.
• W2912150698 sameAs 2912150698 @default.
• W2912150698 citedByCount "3" @default.
• W2912150698 countsByYear W29121506982020 @default.
• W2912150698 countsByYear W29121506982023 @default.
• W2912150698 crossrefType "journal-article" @default.
• W2912150698 hasAuthorship W2912150698A5013296971 @default.
• W2912150698 hasAuthorship W2912150698A5087489002 @default.
• W2912150698 hasAuthorship W2912150698A5089806262 @default.
• W2912150698 hasConcept C110875604 @default.
• W2912150698 hasConcept C112698675 @default.
• W2912150698 hasConcept C119857082 @default.
• W2912150698 hasConcept C127413603 @default.
• W2912150698 hasConcept C136764020 @default.
• W2912150698 hasConcept C141441539 @default.
• W2912150698 hasConcept C144133560 @default.
• W2912150698 hasConcept C153083717 @default.
• W2912150698 hasConcept C162853370 @default.
• W2912150698 hasConcept C166957645 @default.
• W2912150698 hasConcept C18918823 @default.
• W2912150698 hasConcept C205649164 @default.
• W2912150698 hasConcept C41008148 @default.
• W2912150698 hasConcept C518677369 @default.
• W2912150698 hasConcept C67363961 @default.
• W2912150698 hasConcept C83849155 @default.
• W2912150698 hasConcept C87717796 @default.
• W2912150698 hasConceptScore W2912150698C110875604 @default.
• W2912150698 hasConceptScore W2912150698C112698675 @default.
• W2912150698 hasConceptScore W2912150698C119857082 @default.
• W2912150698 hasConceptScore W2912150698C127413603 @default.
• W2912150698 hasConceptScore W2912150698C136764020 @default.
• W2912150698 hasConceptScore W2912150698C141441539 @default.
• W2912150698 hasConceptScore W2912150698C144133560 @default.
• W2912150698 hasConceptScore W2912150698C153083717 @default.
• W2912150698 hasConceptScore W2912150698C162853370 @default.
• W2912150698 hasConceptScore W2912150698C166957645 @default.

• next