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• W2912155953 startingPage "2050012" @default.
• W2912155953 abstract "Many innovations result from firms following theories and models of innovation such as disruptive innovation, blue ocean innovation, etc. Yet, there are many other innovations that are not developed through these models and rather stem from technological pushes and research and development efforts. The commercial success of these innovations is contingent upon existence of a good fit between the technological innovation and the accompanying business model. To date, this fit has been mostly sought through trials and errors. In this paper, we develop a framework for analytically choosing and aligning two important components of the business model — value proposition and target market — to fit the technological innovations. We illustrate the framework using case examples of products in the market." @default.
• W2912155953 created "2019-02-21" @default.
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• W2912155953 date "2019-02-01" @default.
• W2912155953 modified "2023-10-16" @default.
• W2912155953 title "THE INNOVATION VALUE CANVAS: A GUIDE TO DEFINING VALUE PROPOSITIONS AND TARGET CUSTOMERS FOR COMMERCIALIZATION OF TECHNOLOGICAL INNOVATIONS" @default.
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• W2912155953 doi "https://doi.org/10.1142/s1363919620500127" @default.
• W2912155953 hasPublicationYear "2019" @default.
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