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- W2912163715 abstract "The summer before our senior year, this panel completed marketing internships at four different institutions. Though we completed varying tasks within our diverse roles, the main overlap resided in the knowledge we gained as we experienced everything the marketing and communications world had to offer. In unique ways, each panel member learned that in order to grow as professionals, we had to get our hands dirty and jump in. Brittney collaborated with a Danish alumna to create her six week internship experience in Copenhagen, Denmark thanks to the MHC Alumnae Association. This alumna and her colleague, both of whom are independent business consultants, required Brittney to conduct research for business development, and create international press releases. Stephanie Calas spent her summer as a marketing and communications intern at Mount Holyoke College’s renowned Equestrian Center. In addition to learning how to produce and publish advertisements online and in local equine publications, Stephanie organized and planned facility rentals, served as the volunteer coordinator at a nationally-recognized equestrian competition and managed the business’ social media accounts. Jojo Youngerman worked for Airware, a commercial drone technology startup in San Francisco. She not only was heavily involved with each aspect of marketing -- from PR, to event planning, to content, to digital -- but also worked with Airware's customer engagement and product teams to further support sales. Libby Corvin interned for H&L Partners, a national marketing firm headquartered in San Francisco. There she networked, developed and presented competitive analyses, and worked directly with McDonald’s and Toyota clients in Northern California. Our panel’s presentations will exemplify how, through the breadth of our internships, each member adapted to constantly changing work environments and expectations. This panel highlights the ways in which students can grow from proactive open-mindedness and embracing the multi-functionality of marketing and/or communications internships." @default.
- W2912163715 created "2019-02-21" @default.
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- W2912163715 date "2018-03-27" @default.
- W2912163715 modified "2023-09-27" @default.
- W2912163715 title "Galloping Toward My Future: Bridging the Divide Between Communitcations and the Equine Industry" @default.
- W2912163715 hasPublicationYear "2018" @default.
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