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• W2912170639 abstract "There Once Was a Profession Called Magazine Editing:Exploring the Brave New World David Abrahamson, Elizabeth Hendrickson, and Abe Peck Introduction David Abrahamson The advent of digital platforms, which began in earnest around the turn of the millennium, has had a profound effect on the craft of magazine editing and the role of the magazine editor. The changes have been dramatic, disruptive in the extreme, and hard for both magazine editorial staffs and their supervising publication managements to come to terms with. The result, for more than the last decade, has been something of an existential crisis in the magazine editing profession. The demands of the new digital realities have called into question magazine editorial duties and staffing structures that once were regarded as best practices and received wisdom. After achieving a high state of refinement over the last half of the twentieth century, established editorial practices have found themselves challenged. It was as if a state of complacency, if not bewilderment, had set in across much of the magazine landscape. Turmoil has been the order of the day. The heart of the matter is easy to identify: while many of the traditionally essential skills that define the magazine editorial craft—story conceptualization, shaping and improving story ideas, contributor handling, line and copy editing, re-reporting, fact checking, title/deck/caption writing, proofreading—remain germane, new technologies and platforms (e.g. social media) are clearly transforming the profession. A new cast of mind is being called for, in many cases demanding not only new skill sets but also the mastery of new relationships, new roles and, perhaps most importantly, a re-invention of what might be called the editorial identity of magazine staffers. It is apparent that there is no magazine industry–wide blueprint, no agreed-upon solution, to deal with these challenges. Individual publications, as well as individual magazine firms, are all trying to plot what they believe to be the best courses of action. However, it remains very much a trial-and-error process, driven by a great deal of experimentation. And as with any experiment, one can learn as much from failure as one can from success. In the two essays that follow, the subject is addressed from two entirely different perspectives. One, based on a survey of a number of prominent magazine enterprises, describes how different companies have addressed issues involving staffing and skill sets. The second explores how some magazines are using the disruption not just to redefine the core competencies of the editorial worker but also to consider the implications of the changing essential nature of a magazine as a brand. And while acknowledging that they are no doubt dealing with a moving target, they each tell an important part of what might best be characterized as the story so far. Elizabeth Hendrickson explores how staff roles and structures at major magazine publishing firms have been disrupted. The key focus of the essay is thumbnail descriptions, as well as the underlying rationales, of the varied solutions each enterprise has devised to take possible advantage of staff centralization and restructuring. The principal aspect that many companies are experimenting with is the transformation of the working (and reporting) relationships between members of the editorial and business staffs. Given the difficulty of coming to terms with the new work flows, collaborative imperatives and positional officestatus issues—as well as the predictable human resistance to change, particularly when longstanding and somewhat cherished ways of doing things are called into question—the efforts to date show both promise and unintended consequences. Drawing largely on the business-to-business magazine world for examples, Abe Peck takes on a substantive and essential issue: the examination a whole new set of premises underscoring the editorial mission. The essence of the approach is the evolving concept of a content brand circle. It is a complete redefinition of the goal of the magazine editorial craft, which can perhaps best be understood as a linked network of end products of value to a range of potential audiences that go far beyond simply the print or on-line magazine itself. The accompanying clarion call is editor as entrepreneur, and the approach has already yielded a measure..." @default.
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• W2912170639 date "2018-01-01" @default.
• W2912170639 modified "2023-09-26" @default.
• W2912170639 title "There Once Was a Profession Called Magazine Editing: Exploring the Brave New World" @default.
• W2912170639 doi "https://doi.org/10.1353/jmm.2018.0001" @default.
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