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- W2912239927 abstract "This paper is based on the interim findings from a Departmentfor International Development (DFID) funded researchproject looking at the application of strategic marketingapproaches in urban water utilities in developingcountries. The context for the research is that many of theseutilities despite increasingly favourable legislation are underperforming. Table 1 highlights the low level of pipedwater services in African cities. This situation is not acceptableif the targets stated in developing country governmentpolicies are to be realized. The purpose of the research is toprovide utility managers with mechanisms to enable themto use and adapt marketing techniques to provide betterservices to all consumer groups in a financially sustainablemanner. This paper focuses on services to the marketsegment comprising the ‘urban poor’." @default.
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- W2912239927 date "2001-01-01" @default.
- W2912239927 modified "2023-09-24" @default.
- W2912239927 title "PREPP - improving utility watsan services to low income consumers" @default.
- W2912239927 hasPublicationYear "2001" @default.
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