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- W2912263240 abstract "The mission of the chapter is to explore the role and opportunities of peace marketing in modern education enhanced by the application of soft power in the strategic documents and measures adopted by the Czech government. The research objectives are the soft power strategy and peace education role exploration. The chapter contains both the general characteristics of soft power strategies and their actual application by the Czech government. Then, a peace marketing education analysis follows. As a research tool, a structural interview has been designed on the basis of a SWOT analysis. Thanks to the use of qualitative methodology, the research proposal is aimed at getting a well-grounded picture of the situation in the Czech Republic. By proving the existence of a wide space for intelligent and smart peace marketing methods, the authors are capable of getting the issues refined. As a result, further research directions are suggested." @default.
- W2912263240 created "2019-02-21" @default.
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- W2912263240 date "2018-11-20" @default.
- W2912263240 modified "2023-10-17" @default.
- W2912263240 title "Peace Marketing Opportunities and Prospects" @default.
- W2912263240 cites W2106787785 @default.
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- W2912263240 doi "https://doi.org/10.4018/978-1-5225-7464-4.ch001" @default.
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