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- W2912298459 abstract "This paper reports from a study based on interviews conducted with Swedish Event Marketing agencies aiming to create customer experiences. The study focuses on the concept of experience and how it ..." @default.
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- W2912298459 date "2008-01-01" @default.
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- W2912298459 title "Creating customer experience in the event marketing industry : a study of Swedish event marketing agencies' views of the concept experience" @default.
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