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- W2912305409 abstract "This study aims to improve e-loyalty by analyzing the effect of e-service quality on customer e-loyaltythrough e-satisfaction in online food service delivery. This research uses quantitative approach with surveymethod. The population in this study were customers who had used online food service with a sample of320 respondents. Data analysis using SEM-PLS (Partial Least Square) with Smart-PLS software. Theresults showed that e-service quality positively affects e-loyalty and e-satisfaction, e-satisfaction haspositive affect on customer e-loyalty and e-service quality positively affect e-loyalty of customer through esatisfaction. It can be concluded that e-satisfaction mediates the influence of e-service quality on e-loyaltyof online food service customers, so e-service quality and e-satisfaction is required to improve e-loyalty" @default.
- W2912305409 created "2019-02-21" @default.
- W2912305409 creator A5063836782 @default.
- W2912305409 date "2018-08-15" @default.
- W2912305409 modified "2023-09-26" @default.
- W2912305409 title "Improve quality of e-loyalty in online food delivery services : a case of Indonesia" @default.
- W2912305409 hasPublicationYear "2018" @default.
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