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- W2912435814 abstract "The exponential growth of social media platforms over the last decade has brought digitalculture and public participation to the fore in the field of heritage. Initially, social media promised to bea panacea for democracy; enabling global communities to use digital technologies to engage with WorldHeritage properties. However, the reality has turned out to be much more complex and nuanced:challenging established national narratives; potentially infringing on copyright; blurring notions ofcommunities and audiences; and revealing the entanglement of tangible and intangible forms of culturalheritage.World Heritage is increasingly mediated by the digital sphere. In 2013 the Sydney Opera House had aglobal online community of 128 million. These digital engagements outnumber in-person visits 16:1 andhave been estimated to have an economic value of $59 million AuD (Deloitte, 2013). Using the SydneyOpera House as a case study, the paper describes public forms of participation with this place viaplatforms such as YouTube, Pinterest, Wikipedia, Facebook and Flickr. Then it reflects on theirimplications for the World Heritage program’s strategic objectives of ‘increasing public awarenessthrough communication’ and ‘enhancing the role of communities’ in its implementation. There is agrowing imperative to evaluate the digital engagements of global online communities, especially whenmany of these ‘visitors’ will likely never physically set foot in the Sydney Opera House itself." @default.
- W2912435814 created "2019-02-21" @default.
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- W2912435814 date "2018-01-01" @default.
- W2912435814 modified "2023-09-27" @default.
- W2912435814 title "Outnumbered 16:1. Evaluating the global online communities of the Sydney Opera House" @default.
- W2912435814 hasPublicationYear "2018" @default.
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