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- W2912476534 abstract "This study tracked the change in Brazil’s image due to hosting a mega event. The authors measured perceptions of Brazil before and at three points in time after the 2016 Summer Olympics. The findings revealed some differences in the country image but no significant changes in destination image or Olympics image over time. This may indicate how difficult it is to change people’s perceptions positively in a world filled with negative media coverage, such as what Brazil received leading up to and during the Olympics. For DMOs, controlling the media narrative is more important than ever when forming the destination image." @default.
- W2912476534 created "2019-02-21" @default.
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- W2912476534 date "2019-02-17" @default.
- W2912476534 modified "2023-10-18" @default.
- W2912476534 title "A longitudinal study of Olympic Games’ impact on the image of a host country" @default.
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- W2912476534 doi "https://doi.org/10.1080/10548408.2019.1568952" @default.
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