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- W2912484048 abstract "This article is focused on the area of event marketing. The introduction shortly describes the basic marketing definitions, there are briefly characterized marketing activities in the public sector. The example of good practice describes the main characteristics of event marketing as an important part of marketing and management activities. The partial objective is a short analysis of the Final Report of the survey of the Day of Social Services in 2011 year. Another objective will be comparing of proposals from 2011 year and their subsequent implementation during the Day of Social Services in 2012." @default.
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- W2912484048 date "2013-03-30" @default.
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- W2912484048 title "Marketing Activities of the Organizations in the Public Sector" @default.
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- W2912484048 doi "https://doi.org/10.25142/aak.2013.005" @default.
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