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- W2912543935 abstract "Purpose – This paper discusses various challenges that marketers need to resolve inimplementing marketing practices that are consistent with the Islamic ethical framework.Design/ methodology/ approach - This paper develops a framework that describesthree main issues/ challenges faced by Islamic Marketing in today’s world. These issuesare extracted from the literature by thoroughly studying published work on the topic bothin conventional and Islamic marketing contexts. Further, the extracted issues were thensearched and matched with some real business cases with their implications.Findings – The three issues identified are related to ‘halal’, ‘legality’, and ‘branding’. Forsuccessful implementation of Islamic marketing and to capture the Islamic market,marketers will have to thoroughly address these three issues. Marketing non Islamicproducts simultaneously with Islamic products is unlikely to entice Muslim consumers topurchase such products in an Islamic market.Practical Implications – the paper provides valuable insights into the challenging taskfacing companies wishing to market their products in Muslim countries because of thevariations in the differing social, political and cultural outlook." @default.
- W2912543935 created "2019-02-21" @default.
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- W2912543935 date "2018-07-01" @default.
- W2912543935 modified "2023-09-26" @default.
- W2912543935 title "Will Islamic marketing survive in today’s world?" @default.
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