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- W2912576526 abstract "Purpose This paper aims to re-examine the nature, aim and scope of internal market orientation (IMO) and introduce it as a value creation mechanism for the firm’s internal market. A service-dominant logic (SDL)-based perspective of the IMO notion is advanced, and the key steps and phases for value creation in the internal market are outlined. Design/methodology/approach This conceptual paper bridges the IM discourse with the SDL literature, and the latter’s implications for internal marketing theory and practice are discussed. Findings Drawing on the premises of the SDL, IMO re-surfaces as an interconnected operant resource that can be enacted through performing three sets of activities central in the value creation process for internal stakeholders (i.e. value-identifying, value-generating and value-enhancing activities). These groups of relevant value-enabling activities required for IMO enactment are extensively discussed and their role in the value creation process is scrutinized. Originality/value This conceptual paper aspires to provide a managerially relevant understanding of value creation in the firm’s internal market. An SDL-driven understanding of IMO is advanced setting it as a value creation mechanism appealing to a wider range of organizations." @default.
- W2912576526 created "2019-02-21" @default.
- W2912576526 creator A5022443123 @default.
- W2912576526 date "2019-04-08" @default.
- W2912576526 modified "2023-10-18" @default.
- W2912576526 title "Internal market orientation as a value creation mechanism" @default.
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- W2912576526 doi "https://doi.org/10.1108/jsm-10-2017-0336" @default.
- W2912576526 hasPublicationYear "2019" @default.