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• W2912657399 abstract "In the age of “Internet+”, many Internet service platforms (ISPs) in China have been widely introduced to the closed-loop supply chain (CLSC). To further study the role of the Internet service platform, this paper considers a CLSC composed of a manufacturer, a retailer and an Internet service platform who invests in research and development (R&D), advertising and Big Data marketing, and develops the goodwill dynamic model based on the differential game theory. The construction of a goodwill dynamic model has two purposes, namely, to increase sales and the return rate. The optimal decisions for 3 players under two different cooperative scenarios are obtained, namely, the retailer payment scenario (scenario D) and the manufacturer cost-sharing scenario (scenario S). The supply chain members gain more profit or achieve a higher level of goodwill for products under certain conditions, i.e., a high residual value from remanufacturing, a high sharing rate of residual value from the retailer's recycled products, and a low recycling cost. Interestingly, the wholesale price increases with the residual value of recycled products when goodwill effectiveness is low, while the price declines when goodwill effectiveness is high. After comparing two cooperative scenarios, the result shows that an Internet service platform will invest more in Big Data marketing under the manufacturer cost-sharing scenario, and cooperation between the manufacturer and the Internet service platform can help improve the goodwill of enterprises or products. Moreover, the manufacturer cost-sharing scenario is payoff-Pareto-improving in most cases through the coordination of a cost-sharing rate, and the effectiveness of Big Data marketing exerts a positive effect on goodwill and the development of the industry. In addition, the retailer has “free rider” tendencies in the manufacturer cost-sharing scenario. The results encourage more enterprises to enhance the value of goodwill through cooperation with Internet service platforms because Internet service platforms conveniently utilize Big Data marketing to increase the sales of products and the collecting rate of used products, which in turn helps environmental sustainability." @default.
• W2912657399 created "2019-02-21" @default.
• W2912657399 creator A5024698246 @default.
• W2912657399 creator A5036964238 @default.
• W2912657399 date "2019-05-01" @default.
• W2912657399 modified "2023-10-17" @default.
• W2912657399 title "Dynamic cooperation strategies of the closed-loop supply chain involving the internet service platform" @default.
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• W2912657399 doi "https://doi.org/10.1016/j.jclepro.2019.01.310" @default.
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